We’ve worked with Camille and the okwrite team for over a year, and they have been fantastic partners in managing our SEO blog articles and social media. They were patient and took time to understand our niche business and objectives. Over 10 months, our organic search traffic increased by 3x, and okwrite’s SEO blog strategy played a significant part in capturing these new visitors.

As a startup, we had to make quick pivots in strategy, and the okwrite team supported us through each transition. I can’t recommend Camille and okwrite enough!
— Guardian MD Marketing Team

About Guardian MD

Guardian MD is a healthcare innovation company that connects nurse practitioners with collaborating physicians and Medical Directors in all 50 U.S. states. Their mission is to break down traditional barriers in care delivery by enabling NPs to practice independently, legally, and confidently—whether in a brick-and-mortar clinic, a telehealth setting, or a concierge service.

The platform simplifies one of the most complicated aspects of starting an NP-run clinic: finding a compliant, state-licensed Medical Director. From legal guidance and contract structuring to long-term clinical oversight, Guardian MD facilitates seamless partnerships that allow nurse practitioners to focus on what matters most—patient care.

As healthcare continues to shift toward provider flexibility and digital-first models, Guardian MD is leading the charge in supporting NP entrepreneurship and expanding access to care through responsible collaboration.

The Problem

When Guardian MD first reached out, they had a powerful product but no content presence.

They needed to:

  • Launch a content strategy from the ground up
  • Rank for competitive, compliance-focused healthcare terms
  • Educate nurse practitioners on the value of Medical Directors
  • Reduce in-house content strain with a fully managed solution

At the time, they had 0 blog posts, 0 organic keywords, and 0 monthly organic traffic.

Marketing Goals

Guardian MD came to okwrite with clear marketing goals:

  • Establish thought leadership in the evolving space of NP-led healthcare
  • Educate nurse practitioners about regulatory, legal, and operational aspects of private practice
  • Increase organic traffic and visibility with long-form, SEO-optimized content
  • Drive inbound traffic and conversions through educational blog content
  • Build a content system that required minimal internal oversight

Guardian MD came to okwrite with clear marketing goals:

The Solution

okwrite partnered with Guardian MD to launch a fully managed content marketing program. We built a content engine that delivered:

  • Four SEO-optimized blog posts per month based on high-intent keyword research
  • Content hubs and spokes, organized by themes like Credentialing, NP Telehealth, and Medical Direction
  • AI-informed SEO strategy, paired with expert healthcare writers and dedicated editors
  • Metadata, CTAs, and formatting, delivered CMS-ready
  • Strategic monthly planning, allowing Guardian MD to stay relevant in real time

okwrite partnered with Guardian MD to launch a fully managed content marketing program. We built a content engine that delivered:

The Results

Within 12 months of publishing:

MetricBefore okwriteAfter 12 Months
Ongoing Traffic0790+ Monthly Average
Organic Keywords0300+ Indexed Terms
Traffic Cost$0$445+ Estimated Value
Blog CTRN/AUp to 11.7% on Key Posts
Top RankingsNoneRanking on Page 1 for “Medical Direction Trends”, “NP Credentialing,” and more