Our Story
Founded in 2016, okwrite Technologies Inc is an award-winning content marketing agency headquartered in Ontario, Canada.
There were fits and starts, ups and downs, and growing pains, but our commitment to providing top-quality never waivered.
Now, we’ve honed our trademark recipe and have solidified ourselves as the #1 Content Marketing Agency in Canada and one of the top content marketing agencies in North America.
How are we so good at what we do?
Our team knows that quality content relies on a deep understanding of your content marketing goals, including your business goals, target audience, and brand voice.
Using academic-level research skills, industry expertise, and SEO-driven data, we identify and target opportunities for your brand to carve out its own space on the web and effectively rank in the SERPs.
Writers, copy editors and content strategists
It takes an army. We employ a team of full-time writers, editors, content strategists, and staff to ensure that we can identify and supply the content you need, when and how you need it. Our team is diverse, well-educated (book smart and street smart), and open-minded. We’re curious folk who love to learn about your business, or your clients’ business, and the passion behind it.
Camille Croteau, PhD
Chief Executive Officer
With a PhD and a background as a former Division 1 athlete, Camille brings a unique blend of academic expertise, compassion, and forward-thinking business acumen to her leadership. She combines intellectual rigor and competitive resilience to foster a culture of collaboration, ingenuity, and excellence within the team. Outside of work, Camille enjoys knitting, exploring the outdoors, and catching waves whenever she can.
Erin Foley
Editor in Chief
Erin leads the editorial team with a creative vision that brings stories to life, focusing on quality, clarity, and impact. A Canadian writer and poet at heart, she is dedicated to elevating content across every project. When she’s not immersed in words, Erin can be found knitting, binging Netflix, or pet-sitting for friends and family.
Amy White
Head of Growth
Amy spearheads growth strategies with a blend of data-driven insight and creative thinking, helping brands reach their full potential. A lifelong enthusiast of the arts and travel, Amy brings a broad perspective to her role, balancing her professional drive with a personal love for literature, L.M. Montgomery, and being a mom to two.
Mick MacEachern
Lead Designer
Mick is all about building brands that last. With a keen eye for design and a strategic mindset, he shapes each brand into a compelling, authentic presence in the market. Known for his hands-on approach, Mick combines creativity with functionality to build legacies. Outside of work, he stays inspired by spending time outdoors and building his bouldering gym.
Rick Frasso
Chief Financial Officer
Rick brings a wealth of entrepreneurial experience and financial expertise to okwrite, overseeing all financial operations with a strategic, growth-oriented focus. Well-regarded in Kingston and across Canada, he has a track record of success in business and tech ventures. Beyond finance, Rick enjoys staying connected with local business communities and exploring new tech innovations.
Content With a Purpose
We believe that every piece of content should be written intentionally, for your brand, your goals, and hyper-specific. As a team comprised of writers and editors, our approach to content creation is deep and meaningful. We craft messages that resonate with your audience and offer tangible value for your business.
Our content is more just words. We give you a powerful tool for storytelling, educating, and meaning-making.
Why You’ll Trust Us
Your content is always delivered at the highest quality
Why You’ll Love Us
You’ll gain more leads and build your brand one blog post at a time
Tap Into Expert Industry Insights
January 16, 2025Hub and spoke is not only effective at increasing traffic but also in providing informative content to readers. To give you a sense of whether or not hub and spoke works for you, we thought we’d break down this process.
January 14, 2025In a culture capitalizing on instant gratification, why are so many people still seeking long-form content?
January 9, 2025Let’s explore some of the major hurdles in cannabis marketing and how brands can navigate them effectively.
January 7, 2025SEO is vital for effective content marketing. See why SEO matters for your content strategy.
