7 Ways to Step Up Your LinkedIn Content Marketing Game, Offer Real Value to Your Followers, and Increase Engagement
Now that BERT is out and running amuck in our lives, many SEO-ers and content marketers are trying to re-define marketing deliverables around BERT.
What is content marketing is, why it is important, and a checklist for your marketing team to consider when developing your content marketing strategy.
Some bloggers say more content is better, and they’re not wrong, while others swear by posting less often. And they’re not wrong either.
There really aren’t any good reasons for your brand not to be blogging in 2020.
Some businesses are able to create an effective marketing campaign with humor; working the angle of self-deprecation or using hoaxes to catch the attention of their audience. Others use clever tactics to entice audiences to engage. Either way, it can be a delicate balance; showing enough of your business to make a connection with your audience, but also holding back enough that you aren’t shelling out trade secrets.
Defining your target audience should be a marketer’s primary goal because the foundation of your marketing strategy depends on it. Without knowing who your audience is, your strategy will lack direction and purpose.
Creating informative and relevant content might find itself buried on all social channels if it is pushed out at the wrong time.
It’s important to post your content at relevant times to get ahead of the curve. Let’s try to break down when the best times to publish your content
Back in December, Google officially launched an update to the Google algorithm much larger than the core updates. We were told that it wouldn’t change much, but in reality, the update caused shockwaves across the board in terms of SEO, page ranks and analytics.
Content marketing is one of the most effective strategies for reaching a larger audience. However, it isn’t as simple as posting an article and watching the leads roll in. You need a strategy to maximize reach and that’s what you’ll be learning in today’s article.