Higher Education and Virtual Learning_ The Best Content Marketing Examples
Kate Rombough
Posted by Kate Rombough

Higher Education and Virtual Learning: The Best Content Marketing Examples

Content Marketing Strategy 0

You’re a college or university offering the best in virtual learning programming but you just aren’t seeing the enrolment numbers you want (or need!) to keep the proverbial doors open and pay the bills. And let’s face it – you can’t offer cutting edge, high-tech, virtual anything if you don’t have consumers for your product. 

So, the question becomes how do you capture the hearts and minds of students in this age of virtual everything and have them banging down the doors to your admissions office versus the thousands of other higher education institutions vying for the same audience? 

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10 Ways to Maximize the ROI of your Published Content
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Posted by Erin Foley

10 Ways to Maximize the ROI of your Published Content

Content Marketing Strategy 0

Anyone investing in their content marketing strategy will want to know that they are getting a return on their investment. Hopefully, through getting content published online, you will be engaging with new audiences and promoting your brand, but how measurable is all of this? ROI is all about quantifiables, and it can be one of the toughest parts of a content marketing strategy to nail down. Whether you’re looking to persuade your CMO to invest in your strategy, or trying to justify your existing costs, you are going to need evidence of ROI. Here are our top 10 ways to make sure that your published content is truly giving you value for money.

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The best subreddits to follow for marketers, b2b sales, and content creators
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Posted by Erin Foley

The Best Subreddits To Follow For Marketers, B2B Sales, and Content Marketers

Writing Tips and Advice 0

You’re working hard to market your business every week. Yet, sometimes, your tactics and methods just don’t seem to work. Getting some outside inspiration from other marketers is one way to break the logjam. 

IF you’re new to the Reddit world, we recommend focusing on a smaller community first where it is easier to build your reputation and knowledge of the platform. Most subreddits have rules that you must follow, so be prepared to read and follow these rules.

Here are the top subreddits to browse on Reddit when looking for fresh ideas or a place to ask questions.

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10 Startups That Crushed Their Content Marketing
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Posted by Jesse Locke

10 Startups That Crushed Their Content Marketing

Content Marketing Strategy 0

Does content marketing work for small businesses and startups?

If you plan correctly and stay consistent… The answer is a resounding yes!

Browse these case studies to find out how startups of different sizes have used quality content to generate leads and accelerate growth.

You don’t need to be a large corporation to make content marketing work. 

In fact, content marketing is a tried and true strategy that pulls in leads for startups and all kinds of small businesses.

Here’s a closer look at 10 startups that absolutely crushed their content marketing: 

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What Should My Company Blog About_
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Posted by Jesse Locke

What Should My Company Blog About?

Writing Tips and Advice 0

Writing a company blog remains one of the best ways to increase organic traffic and gain new customers. A blog dramatically improves your SEO and when done right, will keep people coming back for more. You KNOW you need to blog often, and yet sometimes, when you sit down to start, you find yourself staring down a blank page and a flashing cursor. There are days when it can seem nearly impossible to come up with good content ideas.

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