“It has been a pleasure working with Erin, Joe, and the rest of the okwrite team. We are excited to further grow the relationship and expand the breadth of content that we create together.”

– Accelevents

About Accelevents

Accelevents is an affordable, all-in-one virtual event platform.

With Accelevents, you can create virtual event experiences that will rival the impact of your traditional events. Deliver high-quality broadcasts and on-demand videos at scale with an enterprise-grade solution. The only software you need for virtual, hybrid, and in-person events.

Accelevents is used by over 22,000 happy companies around the world.

The Problem

The 2020 COVID-19 pandemic affected many brands and industries in many different ways.

The events industry worldwide was forced to shift from physical, in-person events to a virtual or hybrid event format.

As a fundraising, registration, and ticketing platform for events, Accelevents needed to make a hard pivot in their content marketing strategy to accommodate for these shifts or risk losing business and domain authority.

Marketing Goals

Accelevents saw consistent growth with okwrite prior to the pandemic, but needed to redirect their content marketing focus to address the virtual event market.

  • Keyword research

  • Optimize current content strategy to expand indexed organic keywords
  • Increase organic traffic

  • Provide content marketing insight into an emerging market

  • Prove authority in this new market

  • Collaborative content production and management with a knowledgeable team

  • Support PPC ad campaigns

okwrite’s Solution

Working closely with Accelevents and following their guidance, okwrite helped them pivot their content marketing strategy to the virtual event format during the COVID-19 pandemic.

Accelevents had the early foresight to shift their product, and okwrite was happy to assist in their content marketing efforts.

We proposed and executed a fully managed content marketing solution that included our AI-powered content marketing managed services (CMMS):

  • AI-driven content planning and optimization (via our partner MarketMuse)
  • SEM and SEO content optimization
  • Weekly delivered content
  • 12 blog posts a month
  • Monthly content planning
  • Dedicated content editors, expert writers, and content strategists