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okwrite Technologies Inc
6 Cataraqui Street,
Kingston, ON, K7K 1Z7
Canada
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Frequently Asked Questions
We do more than just blogs. As we hire diverse and skilled writers, we also sell white papers, newsletters, web copy, marketing materials, press releases, social media copy, and more. Our writing is great because of our amazing editorial team, so you can also hire us for editorial services as well!
We’re #1 in content marketing, but we provide premium SEO services, including content optimization, SEO-informed strategy, data and analytics, reporting, technical audits, and more. We also can support new website design/development/maintenance, social media marketing, and email marketing support.
Our content creation process always begins with a deep understanding of your brand. We start with a project onboarding, where we take the time to learn the ins-and-outs of your brand, as well as the industry and goals for the content. We then map out every detail of how that content will be created with in-depth strategical development, competitor analysis, and creative brief. Our skilled writers craft content that resonates with your brand, and that content is meticulously reviewed with three rounds of editorial review.
Our pay per blog service allows customers to purchase a blog by word count. This is similar to the self-service model which allows customers to customize their marketing campaign. When purchasing a blog, the customer submits the title of the blog, SEO parameters like the keyword, and other details like links and headers, and then they choose the length.
Naturally, these blogs are more affordable since the strategy is offloaded. Here’s how we break down that word count:
| Word Count | Price (USD) |
| 600-1000 | $95 |
| 1000-1400 | $150 |
| 1400-1800 | $175 |
| 1800-2200 | $225 |
| 2200-2600 | $275 |
| 2600-3000 | $350 |
| 3000+ | custom |
Enjoy all the benefits of working with a powerful content team without the headaches and large monthly commitments but pay only when you need the content.
- Authoritative, educational, well-researched, search-optimized blog posts.
- English writers and editors, all with a minimum of a bachelor’s degree.
- Super simple and affordable pricing. No hidden fees, upsells, or contracts.
- Unique blog posts are written specifically for you, never outsourced or from a library.
With our pay per blog service, you’ll get:
- 1 Dedicated Content Editor
- 2-3 Consistent Writers
- At least 2 Rounds of Revisions
- A Custom Blog Style Guide
- Custom Writer’s Brief
You’ll get the highest quality writing even when you “just” buy a blog. Even if you think your content goals are hard to hit, our team takes the time to research your unique needs and provide you with reliable, authoritative, and evergreen content.
Writing services aren’t always tailored content for SEO goals and generating traffic. When you conduct SEO content writing, your strategy is structured around SEO relevance and effectiveness. All meta titles, meta descriptions, headers, and topics are directed toward this goal.
SEO content creation is not SEO writing but a highly targeted writing service based on SEO research and strategy. For example, if you want to use SEO to garner more organic traffic to your website, our SEO content creation services will be tailored to that goal and include SEO research, topic creation, content creation, and more.
Whether you’re new to the industry or haven’t used content marketing before, understanding what this means can be tricky. Content refers to any type of material online such as images, infographics, text, blogs, web copy, landing pages, email marketing, eBooks, white papers, social media marketing, case studies, videos, and more.
When WE talk about content, we refer to written content, text, blogs, landing page copy, eBooks, white papers, and case studies, but we also support infographics and videos to some degree!
Brand awareness strategy refers to the set of planned actions and tactics implemented to increase the recognition of its brand among its target audience or beyond that. The goal of brand awareness strategies is to enhance the visibility, recall, and perception of the brand in the minds of consumers.
- Characteristics of brand awareness include:
- Developing consistent brand identity
- Developing marketing campaigns geared toward this goal across multiple marketing channels
- A strong presence on videos, social media, and at speaking engagements
- Marketing tactics that leverage the brand awareness messaging
- Strong public relations or media coverage
- Selective brand partnerships or collaboration
A well-thought-out brand awareness strategy also focuses on engaging with its customers or audiences to ensure that its hitting the mark. It also sets up reporting and analytics to analyze the key performance indicators (KPIs) of the campaign. We talk in depth about how to build brand awareness through content marketing.
Authoritative content is unique content that informs the reader, demonstrates subject expertise, and provides the right level of depth for the target audience.
What is authoritative can be relevant depending on a number of factors. In particular, the ever-changing search algorithms also impact this definition.
If you’re aiming for authoritative content as a business doing content marketing (as you should), then it’s important to know your audience, firmly establish your content goals, and provide highly-researched, well-written content. According to Google, expertise, authoritativeness, and trust are three essential factors in how their algorithm ranks content. Therefore, when writing content with authority, you should consider these three factors to be extremely important.
Example of authoritative content go beyond blogs. They also include tutorials, instructables, buyer guides, videos, and more. Learn more at our blog.
A white paper is a comprehensive report or guide that provides information and insights into a particular topic or issue. White papers can be used to provide in-depth analysis and insights on a particular topic or issue, allowing businesses to position themselves as thought leaders in their industry.
Overall, a white paper is used to educate readers and present solutions to complex problems or challenges in a particular industry or field. They are typically longer than other types of marketing content, such as blog posts or articles, but more importantly they contain very detailed research, analysis and technical information. They might be more concise to provide more complicated information concisely.
White papers can be used in various ways, such as to generate leads, establish thought leadership, or to educate prospects about a particular product, service, or technology. They are often used in industries such as technology, finance, and healthcare, where detailed information and insights are important for decision-making.
Thought leadership refers to a position of authority and expertise in a particular industry, field, or subject matter. Once an individual or organization has obtained a position of thought leadership, then they are recognized as knowledgable, innovative, and influential within their industry. They typically produce information, insights, and guidance that is trusted and highly regarded.
Thought leaders typically push the envelope in good ways when it comes to their industry trends and best practices. They possess strong expertise and knowledge in their field, originality, credibility, trustworthiness, and a strong network. In order to build a thought leader strategy, businesses or individuals need to develop their original goal, set KPIs, develop the content plan and content, and distribute that strategy out into the world.
A thought leadership strategy may include:
- A comprehensive digital marketing and content marketing strategy
- Topics of interest within the field
- Strong research background
- Public relations and media appointments
- Speaking engagements and strong networking events
Content marketing can be used to boost a thought leadership strategy by showcasing a backlog of knowledge and insights on a business blog. We talk about the benefits of thought leadership on our blog.
Marketing eBooks serve as a powerful tool to educate, engage, and attract potential customers, while also establishing the author as an authoritative source in the marketing field. eBooks can be used for marketing purposes as a great way to bring in leads or generate sales.
A marketing eBook is designed to provide valuable information, insights, and advice to readers who are interested in enhancing their marketing knowledge and skills. It is typically longer than a standard blog but not a 400 page novel. Businesses, marketing professionals, or industry experts can author one as a lead generation tool.
Well-written eBooks will have the following characteristics:
- An interesting topic that is timely and pertinent to the audience
- Content written in-depth and well-researched
- Valuable to the readers
- Written with experience and research to build authority for the brand
- Shared in smart ways as to be a lead generation tool
When creating an eBook for this purpose, it’s important to consider the marketing strategy. Choosing the right topic, writing in style suitable for the target audience, and following a clear outline will help the book be well-received and useful. Consider incorporating visuals and graphics and including only well-researched, accurate, and up-to-date information.
In a business context, case studies are often used to showcase successful projects or initiatives, highlighting the benefits of a particular product, service, or strategy. Case studies can be presented in various formats, such as written reports, videos, or presentations.
It typically includes an in-depth examination of a specific case or scenario, including the background, key issues, and outcomes. They often involve qualitative research methods, such as interviews, observations, and document analysis, and can provide insights into complex problems and how they were addressed or resolved.
Case studies can be useful for businesses to help educate potential customers on the ways that they can solve problems as well as offering an alternative way to showcase positive customer experiences. You can view a few examples here.
The range of SEO content development can vary between agencies in this industry. In general, SEO content development will involve SEO keyword seed research and topical research, content mapping for SEO (including keywords in meta title, title tag, and headers), and topical coverage.
Content for SEO is content optimized to rank higher in search engine results. This includes optimizing the content for SEO best practices at that time, like featured snippets and media. Our SEO content services include research, writing, website structure recommendations, and technical SEO support.
SEO content development might include the following types of SEO:
- Technical SEO: Making your site as crawlable as possible. This can result in your site having a better organic search ranking.
- On-page SEO: Optimizing elements on a website to rank higher in search engine results pages.
- Off-page SEO: SEO done outside your site or connected to your site to increase rank. These include building links, making guest posts, and content creation for social media.
- Content: Creating content to improve your ranking in search engine results. Website content writers facilitate everything from information organization to web content in diverse formats
Each component works together to determine the success of your SEO efforts.
Yes, basic SEO content development is involved in our managed services product. This ensures that your content stands a chance in the highly competitive market.
We believe in doing one thing and doing it well. This is why okwrite’s core services always provide the best, highest-quality content. We know that content marketing is connected to other services, like conversion rate optimization, email marketing, and digital ads.
If you want to work with us but don’t think you can because we’re only content marketing, think again. We work with valued partners to ensure our clients get everything they need from a comprehensive source.
It’s okay if you don’t know your marketing goals yet. These change regularly. If you have an idea and want to get more involved in content marketing, then you’re in the right place. We can guide you through the brainstorming process to develop your marketing goals and start your marketing campaign.
Turnaround times vary by project scope and complexity. In general, for new projects, you can expect your first piece of content within 2 weeks. However, for monthly projects, then the delivery dates will range.
As a content marketing company, we are regularly asked how much does a blog cost?
Estimating blog costs can vary on a number of factors, such as the writing company you hire, whether you’re choosing the blog topics or developing the strategy, the editor, and the writing style or topic.
Industry standards estimate that a 500 word blog can range from $25 to $150 to $300 words, and much more. However, it can be difficult to ascertain averages based on general settings online, as they don’t detail the specifics like the calibre writer, the topic, or the strategy involved.
If you’re trying to figure out what is acceptable to pay for a blog, ask yourself these questions:
- Can you reproduce the quality yourself?
- What is the value of the time spent crafting the content?
- Is there another marketing strategy involved like a digital ads campaign?
- How much ROI can a blog generate for you?
These are all valid questions which help you identify the right price point for your blog costs. If you have a website and are ready to invest in a reliable, long-term content marketing campaign, then ask yourself these questions when searching for the right freelance writer or content marketing agency.
It’s no surprise to us that the rise of AI tools have developed greatly in the last few years and are used widely in content marketing. While they are useful, there are some limitations to them. So, we thought we’d clear the air and answer the daring question: how do you use AI in your content marketing services?
There are several ways that AI can be used in content marketing. They include:
- Big data anlytics
- AI chatbots
- Task automation and customer success
- Writing
- SEO keyword research
- Content optimization
- Content maintenance
- Grammar and proofreading
The most useful AI tools for content marketing are involved in task automation, customer management, and content management.
So, no. We do not use AI for writing.
We have tested some AI powered software for optimization and strategy. This is software that uses natural language programming to identify potential keyword phrases related to the primary keyword. We also use Grammarly as a 4th set of eyes to help us catch grammar errors to make sure your content is ready to be published.
Quality is very important to us. We have to sign off on every piece of content that goes through okwrite. This means that each pieces goes through a rigorous editorial process to ensure clarity, coherence, and brand alignment.
We understand that your brand voice is unique, and that hiring an outside writer should not disrupt that. That’s why we take the time to deeply understand your brand voice, values, and goals. Your brand voice is also checked in the editorial review process.
Ensuring your content is high quality is the toughest part of content marketing. Not with us. Through our trademark process, all okwrite clients access some of the best content in the world.
Even for okgrow clients, each piece of content is reviewed by two edits for strategy alignment and a proofing process to ensure that the piece adheres to the company or client style guides.
I guess you can say we’re picky—and for you, that’s a good thing!
Last but not least, our writers go through an extensive hiring process. We are proudly run by writers and editors, so we parse through the resumes to find skilled, experienced, niche writers with high-quality topical execution.
It can be challenging for the untrained eye to recognized good writing. Here are some key qualities to look for when judging content:
- Clarity: Good writing should be clear and easy to understand. This means using simple, straightforward language and avoiding unnecessary jargon or technical terms that may confuse the reader.
- Organization: Good writing should be well-organized, with a clear structure and logical flow of ideas. This means starting with an introduction that sets up the topic and purpose of the writing, and then presenting information in a logical and coherent manner.
- Audience: Good writing should be tailored to the intended audience, taking into account their level of knowledge and familiarity with the topic. This means using language and tone that is appropriate for the audience, and presenting information in a way that is relevant and engaging to them.
- Voice: Good writing should have a clear and consistent voice that reflects the personality and style of the writer. This means using a tone that is appropriate for the topic and audience, and presenting information in a way that is engaging and interesting.
- Accuracy: Good writing should be accurate and factually correct. This means conducting thorough research and fact-checking to ensure that information is reliable and up-to-date.
- Grammar and Spelling: Good writing should be free of grammatical errors and spelling mistakes. This means using proper grammar, punctuation, and spelling to ensure that the writing is clear and easy to understand.
Getting started is easy! Contact us through our website form and we will reach out to discuss your content needs!
Yes, we’re proud to say that we’ve honed in on our processes so that we can always guarantee:
- High-quality content every time
- Content that directly addresses your content marketing goals
- Content that speaks in your brand voice and conveys your vision
- Effective content marketing, no matter what the aim is
Yep. We’re proud of our managed service product, which allows businesses small and large to offload the stress that could come with managing a full content marketing campaign. While our packages vary, they mostly include:
- A dedicated content team
- A dedicated strategy editor
- SEO keyword research
- SEO-backed topic creation
- Content planning and strategy
- Full content creation by experienced writers
- Multiple editorial iterations
- Analytics
- Value add-ons, such as distribution and reporting
Say goodbye to word count, topic gen, keyword research, and headaches with our Content Marketing Managed Service (CMMS).
okwrite CMMS is a hands-off approach to content marketing. It’s designed for brands who know they need content, but don’t fully understand the how’s and why’s or don’t have the time.
Our okwrite Strategy Managers provides clients with years of experience conduct extensive interviews, market research, and planning to help you identify:
- Content market gaps
- Best long-tail keywords
- Quarterly topic generation and approval
- Market and competitor analysis
- Audience and tone
- Content marketing business objectives
With the information we acquire through onboarding, we are able to identify which topics the client should be writing for and why they should be writing those topics.
Take advantage of our industry experience and expertise to supercharge your online marketing.
Yes! With a designer on staff, we can guarantee high quality designs with your content. If you are looking for an eBook or marketing materials, we can provide design services that complement the beautifully crafted content, ensuring your brochure, rack card, or eBook is informative as well as visually appealing and on brand.
Yes, while we provide high quality content as a main service, we have years of experience designing successful content strategies. From topic ideation to distribution, we can develop a comprehensive content plan that aligns with your business goals and tailored to your specific needs. Our content planning is specifically SEO-driven so you know that your content will drive results.
Yup, okwrite’s okgrow service is a pay-per-blog service. So while you can buy any of the blogs through okgrow, we still keep simple pricing (no haggling or trying save money getting a “bad” writer). The difference with okgrow is that you provide the topic, direction, and access to our team is downsized.
Yes, we offer a custom services called hire-a-writer (or writer as a service) which allows you to work one-on-one with an expert writer of your choice. These requests are subject to availability and request details.