The quality of backlinks is one of the most critical metrics in search engine optimization or SEO. It’s also a metric that most brands and bloggers don’t pay enough attention to.
And it’s no wonder: backlink building can be tedious and time-consuming, especially for small businesses or new bloggers with little experience.
So why bother?
Well, just like anything else in digital marketing, you get what you put into it. The more effort you put into your backlinking strategy, the better results will be down the line.
If you’re looking for ways to improve your website traffic, check out what our experts at okwrite have to say about how to get the best results from your link-building efforts.
Do I Really Need a Backlinking Strategy?
We all want to boost our websites and produce passive traffic and leads on a regular basis. The best way to do this is by creating backlinks.
If you have a look at the top-ranking websites, they all have great writing, interesting content, and quality backlinks. It is important to create backlinks to your site because links from other sites help your website rank higher on search engine results pages, build authority for your site, and drive more traffic and leads.
Backlinks are so crucial to search engines; in fact, Google considers backlinking one of the top three ranking factors for determining a website’s ranking.
Good links help search engines understand who the website belongs to and how authoritative it is on different topics. This authority means your site will rank higher than others when people search online for information relating to those topics. This ultimately leads to increased website traffic. When looking at how to drive traffic with SEO, it becomes obvious why backlink building is a must-have strategy.
Without good links pointing back to your site (and away from competitors), it’s almost impossible to get anywhere near the top of Google rankings.
Unfortunately, many people aren’t sure how to create a backlinking strategy, which means you might not always be getting what your website deserves. This is why it pays to hire someone with experience and expertise in content strategy to build links for SEO. At okwrite, we have the knowledge and skills to create content that will boost your rankings in no time.
Importance of a Good Backlinking Strategy
Backlinks are an important part of search engine optimization (SEO) because they tell Google and other search engines which sites have the best content on different topics. After all, if no one’s linking to it—why should Google?
When search engines like Google crawl the web looking for new content and sites to add to their indexes, they look for and reward websites that have a lot of backlinks.
A backlink is an outgoing link on one website that links to another site. Search engines use backlinking frequency and backlinking quality to measure a website’s authority and overall quality.
So if you have a lot of good backlinks, your site will be crawled and indexed more frequently, leading to better rankings and more traffic.
When you or someone on your team links to another site, it’s a sign that the content is valuable and worth reading—but only if people click these links! If no one ever clicks the links on your site, then Google will never know that it’s there.
That means you need to make sure they’re highly visible and easy for people to find—which is where okwrite shines! Our content marketing team has experience creating engaging content with backlinks through high-quality blog posts, white papers, press releases, infographics, and more.
Why Your Brand Should You Focus on Backlinking
Links indicate a site’s popularity from a search engine optimization standpoint. Every time a website links to your pages, it implies that the brand believes the link to be worth sharing with its visitors. According to Ahrefs, the more backlinks a page has, the more organic traffic it gets from Google.
When search engine algorithms discover a site featuring many other sites referring to it, they conclude that the site offers high-quality content, and as a result, ranks it higher in search engine results pages.
Backlinks are also beneficial because they provide website owners with referral traffic—that is, visitors who come to your site through the links on other websites rather than typing in your URL directly into their browser. Referred traffic often has a higher conversion rate than regular traffic since these people are already interested in what your site has to offer.
In the search engine algorithm, a backlink from a higher-ranking website is worth more than one from a lower-ranking site. The quality of the links pointing to a website is considered by search engines in terms of its overall importance.
Tips for Starting Your Backlinking Strategy
Backlinks are essential to driving website traffic. By creating links back to your site from other authoritative websites, you can improve your SEO and increase your chances of ranking higher in search engine results pages (SERPs). Additionally, backlinks can help to diversify your website’s traffic sources, which is crucial for any online business.
To start creating high-quality backlinks, begin publishing great content on your site, reaching out to other websites for links, and participating in online forums and communities. With a bit of effort, you can increase the number of visitors to your site and grow your business.
Unfortunately, the importance of backlinks is sometimes overlooked by business owners while developing a website. Instead, many focus on keyword jamming and other on-page SEO elements—essentially opting for quantity over quality.
Since backlinks are vital to Google’s search engine rankings, it is no surprise that the top results on Google’s first SERP (first page of search engine results) have 3.8 times as many backlinks as those that appear further down the page. When it comes to increasing how your firm shows in searches, building backlinks from other websites that point back to yours is a no-brainer.
If you’re not doing any backlinking, there are a few things you can do right away.
Recommendations for Backlinking
You probably already get links to your site if you create exciting material. However, in search results, that’s rarely enough. You should be proactive about obtaining backlinks.
There is no universal solution to getting backlinks since the best approach to developing backlinks varies depending on your website and your industry’s specific requirements. However, there are a few basic guidelines that may help you get started:
- Focus on quality rather than quantity. It’s better to have a handful of backlinks from high-authority sites than hundreds from low-quality ones.
- Be picky about the links you’re willing to accept – and stick with websites that are relevant to your business or industry.
- Don’t try to get backlinks from the same place everyone else is getting them. Try a different angle or source, and you’ll make yourself stand out in a good way!
- Don’t use paid backlinks. Google frowns upon this strategy, and doing so can backfire.
- Slow is better when it comes to developing backlinks. If you create them too quickly, the search engines could think you’re tampering with the rankings.
To discover sites on which to build backlinks, start by looking for websites that link to your competitors. Use MajesticSEO or other backlink checkers to look for your competitors’ backlinks on the web.
Keep your eye out for another website that has used your site as a source or cited one of your articles without providing a valid attribution link. You can use a Google Alert to track your brand name and other branded keywords, monitor for lost backlink opportunities, and contact the site owners to ask if they’d like to include your link.
A well-written blog is an excellent place to mention other sites and build links, but you’ll also want to reach out in places where people who might be interested in your content are already hanging out. For example, forums or online communities can provide a connection point for prospective customers and act as part of your overall marketing strategy.
Here’s a list of additional sources for backlinks:
- Guest posting. Offer to write material as a guest poster for other websites. This can help you gain more exposure and backlinks.
- Press releases. Online press releases may help you improve your backlink count if you have something newsworthy to communicate.
- Social media networking. You may not only brand yourself as an expert when you actively participate on social networking sites, but you can also obtain a number of backlinks.
Any of these backlinking methods may help your site rise in the ranks in the search engine results. To determine which strategies have the most impact, track the results to discover which techniques work best. A continual link-building effort should result in significant improvements in your search rankings and visits over time.
By following these rules of thumb, your site will be driving more traffic in no time at all – and that’s what it’s really all about, isn’t it?
Final Thoughts
In the end, when you really take a good look at how to drive traffic through SEO, it becomes obvious why backlink building is a must-have strategy. Without good links pointing back to your site (and away from competitors), it’s almost impossible to get anywhere near the top of Google rankings.
However, simply creating high-quality content isn’t enough. People must be aware of it, especially those who have the ability to link to it. This is where backlinking is critical.
With okwrite, we create high-quality content for your website to drive organic traffic and increase your ROI with backlinks and other valuable content strategies.
Do you want to learn more about our practical strategies to drive traffic to your website? Check out our blog.
