Erin Foley

As artificial intelligence continues to reshape how we engage with information online, it’s having a significant impact on how content is presented, consumed, and valued. One of the most significant shifts? The rise of AI-powered summaries across search engines, browsers, and tools that automatically distill webpages into bite-sized answers. These summaries, whether in the form ...

The marketing world is changing fast, and one of the most exciting, but often overlooked, shifts is a deeper understanding of neurodiversity. Simply put, people’s brains work in wonderfully different ways, whether due to ADHD, autism spectrum disorder, dyslexia, or other cognitive differences. Yet too often, marketing strategies and campaigns assume everyone thinks and processes ...

Each June, social feeds light up with rainbows, hashtags like #PrideMonth, and supportive messages from brands of all sizes. But as July rolls in, those same signals of inclusion often vanish without a trace, leaving LGBTQ2S+ communities feeling forgotten or tokenized. If your business only engages in inclusive content marketing during Pride, you're missing the ...

Let's face it: Google changes more than the Canadian weather. Just when you think you've got your SEO strategy all buttoned up, along comes a new core update to shake things up. But instead of throwing your hands in the air (or throwing your laptop across the room), let's break down what these changes actually ...

Let's be real. There's no shortage of content on the internet. Every minute, thousands of blogs are posted, videos uploaded, and social captions published. But here's the thing: most of it gets lost in the noise. If you want your content to stand out and actually get clicks, reads, and shares, you need more than ...

Cannabis and mental health. These two topics each come with their own history of stigma, misunderstanding, and evolving public opinion. When paired together, especially in the context of marketing, they become even more nuanced. For cannabis brands and content creators, the challenge is clear: how do we responsibly communicate the potential mental health benefits of ...

We're living in a time where burnout goes beyond something people talk about; it's something they feel every day. The endless push to stay connected, productive, and relevant is wearing us down. Whether you're leading a team, running a business, or navigating your entrepreneurial path, the pressure to always be "on" is real, leaving many ...

Your Step By Step Process To Increase Shopify Sales With Inbound Marketing Why not simply go all in with online advertising methods like Facebook ads? We hear that a lot in our discussions with Shopify store owners. Here’s our take on

For decades, businesses have relied on Search Engine Optimization (SEO) to make their content discoverable and drive website traffic. However, the digital landscape is evolving faster than ever, with generative AI tools like ChatGPT, Google Bard, and Microsoft's AI-integrated Bing fundamentally reshaping how users search for and consume information. Generative Engine Optimization (GEO) represents the ...

Let’s explore some of the major hurdles in cannabis marketing and how brands can navigate them effectively.