To make a sale, the buyer naturally passes through predictable stages, and the right content can help move them along.
But before you can move a buyer through the sales process, you need to capture their attention. If they don’t you know exist, you’ll never be able to close the deal. Content marketing is like a shining beacon in the darkness, it not only lets people know you are there, it practically begs them to come in for a closer look.
Once, they have come in for a peek, you must capture and hold their interest. Unfortunately, in today’s crowded internet space, there are lots of distractions that can steal people away.
Consistently delivering well-written, innovate, strategic content is the best way to engage visitors to your page. Whether you are selling a service, a product, a cause, or just your own take on the world, solid content is your answer.
Publishing blog content on your website is how you can create 434% more search engine-indexed pages than businesses who do not publish their own content.
In fact, publishing 16 or more posts per month can net you 3.5 times more traffic than businesses publishing zero to 4 blog articles.
Content marketing is ideal because the returns on your efforts grow significantly over time. Powerful, engaging, educational content will stay relevant well past it’s published date, resulting in a workhorse of continued traffic and lead generation.
These numbers may only improve with time. 1 in 10 posts is “compounding” which means that organic search traffic will steadily rise on these posts in the months (even years!) after they have been first published.
38% of all blog traffic comes from compounding posts and just one compounding post can generate as much traffic as 6 regular posts!