Let's face it: Google changes more than the Canadian weather. Just when you think you've got your SEO strategy all buttoned up, along comes a new core update to shake things up. But instead of throwing your hands in the air (or throwing your laptop across the room), let's break down what these changes actually ...

Structured data might sound a bit technical at first glance, but once you understand how it works and the benefits it brings, you'll wonder why you haven't used it sooner. Simply put, structured data is one of the most powerful tools in an SEO strategist's toolkit, allowing you to communicate directly with search engines about ...