Now that BERT is out and running amuck in our lives, many SEO-ers and content marketers are trying to re-define marketing deliverables around BERT.

What is writing with AI and for AI? This article looks at the differences between these two concepts and answers the question: "What's the difference?"

High-quality blog content is key to high-ranking pages. Here's your guide to crafting high-quality blog content.

If you’ve ever needed to write like an authentic Canadian, reach a Canadian audience, or have tried to figure out what exactly we’re on about, this guide is for you!

Great landing page copy is vital for authenticity and conversions. Here are 3 things that compelling landing page copy does right.

Learn how to use the Flesch and Flesch-Kincaid tests to improve blog readability.

Engaging blog content increases conversations and other effective content marketing strategies. Here are 10 proven tips to make your blog post content more engaging.

Simply defined, content readability is the ease with which content can be read and understood. Crafting readable content requires the consideration of several elements, including word choice and sentence length.