How To Increase Organic Traffic with Content Marketing

Team Lead

Content Strategists

Level Up Your Marketing Campaign

Boosting organic traffic is a challenge many businesses face.

The digital landscape is competitive, and standing out can seem like an uphill battle.

To thrive in this environment, understanding the intricacies of organic traffic becomes essential.

It’s not just about creating content; it’s about crafting strategic, SEO-optimized material that your audience values and search engines reward.

Failing to grasp this concept could leave you lagging behind competitors who have mastered the art of attracting organic visitors.

Unveiling the Power of Content Marketing

In the digital marketing landscape, content marketing emerges as a powerful tool for businesses.

It serves not just as a communication channel with potential customers but also acts as an engine driving organic traffic to websites.

The Cost-Effectiveness of Content Marketing

When it comes to cost-effectiveness, content marketing outshines traditional advertising methods.

While conventional strategies often require hefty investments without assured returns, making competition challenging for startups or small-scale businesses against larger rivals; this is where content marketing steps in.

This affordability stems from the longevity and continuous visibility that quality content provides on search engines long after its publication – unlike paid ads which cease generating results once their funding stops.

A Closer Look at Internal Employees’ Role In Crafting Authentic Brand Stories

Beyond external resources like agencies or freelance writers, internal employees prove invaluable when creating authentic brand narratives resonating with audiences.

Their deep-rooted understanding of company culture and products allows them to craft unique pieces reflecting true brand values – something consumers highly appreciate today.

Promoting employee involvement doesn’t only benefit brands; it also enhances engagement within teams while contributing towards building thought leadership within industries.

Organic Search Results Vs. Paid Ads: A Comparative Analysis

The digital marketing landscape presents a constant tug-of-war between organic search results and paid ads, each with its unique merits. However, the scales seem to tip in favor of organic traffic when user behavior is taken into account.

User Trust Leans Towards Organic Searches

A significant reason for this preference lies in trustworthiness – consumers tend to place more faith in websites discovered through an organic search as opposed to those promoted via paid advertising campaigns.

This could be attributed primarily to the perceived authenticity and credibility associated with high-ranking pages within SERPs, leading potential customers down your sales funnel even without continuous spending on adverts.

Paid Advertising vs Long-Term Value from SEO Efforts

While it’s true that PPC (Pay Per Click) ad campaigns can provide immediate visibility boosts, their effectiveness wanes once funding ceases.

On the other hand, investments made toward improving SEO continue yielding returns long after initial implementation efforts cease. The consistent influx of visitors from increased site visibility enhances brand recognition over time.

Economic Considerations: Weighing Costs Against Benefits

In terms of cost-effectiveness, focusing resources towards increasing a website’s visibility organically often proves more beneficial than running regular ad campaigns, especially for small businesses or startups operating under tight budgets.

Unlike costly PPC strategies which require recurring payments for continued performance, investing time and effort into creating relevant content optimized for popular keywords usually leads to sustained growth in web visits over time.

The Pivotal Role of Content Marketing in B2B Marketing

Content marketing has emerged as a dominant force within the sphere of B2B marketing.

It has been observed that an overwhelming 91% of B2B marketers leverage content marketing strategies to reach their target audience.

This statement underscores why so many businesses are investing heavily in producing and promoting top-notch content.

Nurturing Trust Through High-Quality Content

In this era where consumers have access to endless information at their fingertips, they demand more than just promotional messages. They seek valuable insights that help them make informed decisions or solve problems effectively.

Distributing such insightful resources – be it through blog posts, white papers, or webinars – allows businesses to nurture trust with potential clients even before formal discussions commence.

Educating Prospects via Informative Resources

Apart from nurturing relationships with prospective customers, well-crafted content serves another crucial role: education.

Especially for industries dealing with complex products or services, prospects require ample amounts of relevant information prior to making purchase decisions.

An extensive library filled with educative articles can bridge this knowledge gap by simplifying industry-specific concepts and highlighting unique features distinguishing your product from competitors.

This approach positions your company as an expert resource within its field while educating prospects on why they should choose you over others.

Promoting Brand Visibility Via Consistent Publishing

With intense competition online (particularly among search engines), gaining visibility can prove challenging indeed.

However, consistent publishing of fresh and pertinent material significantly boosts organic search engine visibility since Google tends to favor sites updated regularly compared to static ones.

This increased exposure leads back to our initial points: greater visibility equals more opportunities for education, relationship-building, which ultimately translates to higher conversion rates overall.

Content marketing is a powerhouse in B2B strategies, serving multiple roles from building trust to educating prospects. It’s not just about promotion; it’s providing valuable insights that empower decision-making. Consistent publishing enhances visibility and conversion rates – keep the content fresh, relevant, and coming.

Word Count and SEO: The Connection

Content marketers are in an ongoing discussion about the association between word count and search engine optimization (SEO).

It’s not about merely producing long articles, but crafting comprehensive, high-quality content that offers value to the reader.

A study reveals an intriguing trend: top-ranking pages on Google average around 1,890 words. This suggests that in-depth pieces tend to perform better in organic search results than shorter ones.

Fostering Organic Search Traffic with Word Count

In the realm of SEO, longer content has been observed to have a higher likelihood of ranking well in search engines. Here are some reasons for this phenomenon:

Detailed Content: Longer posts typically delve deeper into their subject matter, providing more information and adding more value for readers.
User Engagement: Comprehensive articles keep users engaged for longer periods, which can signal to Google that your site provides relevant content worth ranking highly.
SERPs Visibility: Lengthy posts allow greater use of keywords and related phrases without keyword stuffing, improving visibility in SERPs (Search Engine Results Pages).

Maintaining Quality Amidst Quantity

Prioritizing solely on word count could lead you astray if it compromises quality.

Ensuring the production of not only long-form content but also richly informative and engaging enough to hold reader interest throughout is vital.

Balance quantity and quality can be achieved by focusing first on thorough research before writing begins, identifying key points and subtopics within the main theme to add depth while naturally extending the article length.

Always aim for readability; avoid complex jargon unless absolutely necessary so as not to alienate any potential audience members who may lack industry-specific knowledge.

Leveraging Long-Form Content For Better Organic Traffic

To reap the benefits from the positive impact that long-form content has on organic traffic, make sure each piece serves a purpose beyond merely meeting word count requirements.

One effective approach involves creating ‘pillar’ pages – comprehensive guides covering all aspects of one specific topic related to increasing organic traffic via optimizing SEO,

Don’t just count words, make your words count. Organic traffic boosts aren’t about lengthy content alone but quality and depth. Aim for around 1,890-word pieces that engage readers with valuable insights. Prioritize research and readability to balance quantity with quality. Use ‘pillar’ pages as a strategic approach to SEO optimization.

Embracing Long-Form Content for Better Backlinks

The digital marketing field is continually evolving, yet one practice that has stayed constant is the strength of long-form content. Comprehensive and in-depth articles are proven to be effective at generating backlinks and increasing organic traffic.

This strategy goes beyond simply churning out lengthy pieces; it involves creating high-quality resources packed with valuable insights that resonate with your audience.

This not only meets their desire for comprehensive information on topics they care about but also encourages other websites to link back to you as a trusted resource.

Crafting Engaging Long-Form Content

To master the art of engaging long-form content creation, start by identifying relevant subjects within your niche that can sustain an extensive discussion without losing interest or becoming repetitive. The goal here isn’t just length—it’s depth and value too.

A well-structured article plays a crucial role in maintaining reader engagement throughout longer reads.

Break up text into manageable sections using subheadings (like H2s and H3s), bullet points where necessary—anything that enhances readability while providing substantial information.

Incorporating SEO Best Practices

Beyond crafting compelling narratives, incorporating Search Engine Optimization (SEO) techniques into your long-form content helps improve its visibility on search engine results pages (SERPs).

A careful balance must be struck between including keywords naturally throughout the piece without overdoing it; Google penalizes keyword-stuffed articles.

Amplify Organic Traffic with Strategic Content Marketing

Unleash the power of content marketing to amplify organic traffic. By developing and disseminating high-quality, relevant material tailored to a specific audience, businesses can encourage profitable customer interactions.

Leveraging SEO Optimization Techniques

To effectively increase the visibility of your website, you must first undertake SEO optimization through thorough keyword research and optimizing elements such as meta descriptions and image alt tags.

This process starts with meticulous keyword research designed to understand the terms that potential customers use when searching online for products or services like yours.

Beyond keywords, other elements such as meta descriptions and image alt tags also play an essential role in boosting website visibility.

Meta descriptions provide succinct summaries of web pages that assist search engines in determining their relevance, while image alt tags enhance accessibility by providing textual explanations of images present on a page.

Promoting Your Content via Social Media

An additional effective method used widely today includes promoting your content through social media channels.

With platforms like Facebook, Twitter, and LinkedIn boasting large user bases ready at disposal, sharing valuable links could potentially lead these users back to your website, thereby increasing direct visits from interested parties.

Email campaigns too offer another channel where you can share links leading back towards driving up those visit numbers even further.

Earning Backlinks Through High-Quality Long-Form Content

Crafting top-notch long-form content not only engages readers but also encourages other websites to link back, improving domain authority and chances of ranking higher on SERPs (Search Engine Results Pages).

Long-form content has been found to generate significantly more inbound links than short ones, proving effectiveness in attracting quality.

However, producing lengthy articles isn’t enough; focus must always remain on ensuring produced materials deliver genuine value to end users.

To aid in crafting compelling pieces, consider checking Neil Patel’s guide on scannable and engaging written works.

Boost your organic traffic with a strategic blend of content marketing, SEO optimization techniques, and social media promotion. Don’t forget the power of high-quality long-form content to earn backlinks and improve SERP rankings. Always remember: quality trumps quantity.

How to Start Increasing Organic Traffic With Content Marketing

There are quite a few tactics at your disposal for driving traffic to your website.

You can promote your site directly to your target audience – perhaps you’re posting about your website through your social media channels, or you’re using more traditional means like handing out business cards with your URL on it.

You can also use paid search – buying pay-per-click ads through Google or other search engines.

Of course, if you’ve done a great job of building your brand, your customers will be seeking you out by name.

But if your website is new, or if you still want to drive more visitors (nobody ever has enough!) to your site, you’re going to want to look to build more organic search traffic, and the best way to do that is through content marketing.

Content marketing is a somewhat broad term that isn’t exclusive to digital marketing.

Content marketing can be seen often in print or on television, but in this post, we’re going to talk about creating content that you can use on your website to increase your ranking on search engines, and increase the organic search traffic to your website through compelling content.

An engaging blog will do wonders for your SEO, or search engine optimization. You want to increase organic traffic to your website.

Paid search ads are fine, but without organic traffic, you’ll blow through money quickly.

You need great SEO to ensure that your website is being found for the right reasons. This is where the blog comes in handy. A blog is the perfect place to add all kinds of relevant content and keywords.

Creating Your Brand Messaging

Your blog is where your personality comes through. What you want to do is engage your readers with strong content that is both entertaining and shareable, but also that search engines will index and help boost your ranking.

Think about content marketing as providing value to your target audience. Any other type of marketing can have an ask or a hard sell. That might work fine for a customer with an immediate need, or one that knows exactly what they want.

But content marketing tells a different part of your brand’s story that speaks to a different part of the buyer. It can subtly build trust and loyalty in ways that other types of marketing can’t.

Think about the Michelin Guide. As automobiles were in their infancy, Michelin wanted to promote the use of the automobile, so they created a travel guide to help motorists plan their long-distance trips, identifying restaurants, gas stations, accommodations, and attractions.

The guide is still published and widely used over 100 years later. All Michelin did was provide value for their target audience.

So, how does all this translate into more website traffic? For one, don’t expect your blog to go viral. There are over two billion blog posts published every year.

That’s 2,000,000,000. That’s a lot of content, and the last thing you want is to put all this effort into your blog and have no one see it. This is where a bit of SEO knowledge comes into play.

Choosing the Right Keywords

There are keywords and there are long-tail keywords. Long-tail keywords, sometimes called keyphrases, are three words or longer and are a bit more specific. “New homes” is a short keyword. “New homes in Forest Acres” is a long-tail keyword.

Short keywords are quite common and it can be hard to wade through the noise. Long-tail keywords are where you can make a big impact on your blog traffic.

Keywordtool.io is a great free resource to help you research the type of keywords that your audience might be interested in.

Of course, you can always try your keywords in the search engine itself.

If your chosen topic isn’t getting much search volume, you might want to reconsider and look for something that people are actually searching for.

The bottom line: keyword research goes a long way.

Smart Linking Strategy

You’ll hear a lot about phrases like link building, backlinks, internal links, etc.

Quality backlinks and link building are a tricky but important part of your marketing strategy that we’ll cover in another article, but be liberal with adding links to your post (without driving away your own site traffic!).

You can link to another blog (ideally they’ll link back to you, hence ‘backlink’), you can link to other content on your website (like where to book an appointment or a product page), or anywhere that’s relevant.

The better quality link (i.e. a blog with high traffic versus one with low traffic), the better it’ll be for your search ranking.

Crafting an Engaging Title

The title of your blog should not be poetic or ambiguous. Search engines take a good, hard look at your title, and it should be directly reflected in your URL.

Take a look at the URL for this blog post as an example. The title clearly states this post is about content marketing, and content marketing is right there in the URL.

That’s a couple of extra SEO checks in our favor.

Remembering SEO Headings

Depending on the type of blog post you’re writing, you may have need of some organization in the form of headings. If you’re familiar with very basic HTML code, these look like < h1 > or < h2 >. Either way, your website building will offer a way for you to add these codes to your headings. It’s a simple trick that will make a difference both to your SEO and to the visual appeal of your site.

Optimizing Your Meta Descriptions and Tags

Find the spot in your website builder where you can write a meta description. This little bit of code will help you control how your blog posts appear on search.

It gives you just an extra little bit of quality control. In the same area, you’ll probably also have the option to tag and categorize your post. Don’t overlook the importance of this.

As your blog grows in both quantity and traffic, you’ll want your site visitors to be able to search through your content with ease.

Adding Relevant, SEO Images

Your blog needs at least one image for several reasons. You’ll need it for social sharing, because social posts with images get at least four times the engagement of posts without. It can also break up the text and give readers eyes a bit of a break for longer posts.

If you don’t have your own images at hand that fit your text, you can either create them using Canva or Adobe Spark, or you can get free stock images from Pixabay or Unsplash.

And most important, don’t forget your tags. This the text that comes up when you hover over an image. There are two main reasons why this is important.

The first is that search engines will understand the alt text easier than understanding the image itself.

The second is that it offers quite a few advantages for people who are visually impaired, either because they’re having the website read out loud to them, or they don’t view images and will only see your alt tags.

Content Planning

This is not about SEO, but about using your time, and staying focused as you get busy.

Part of any content strategy is planning. If you sit down to write without an idea as to what you’re going to write about, you’ll likely waste a lot of time and the blog might not get done at all.

So, using the example of a real estate agent who wants to blog monthly, you should write out six to 12 content ideas.

Maybe you’ll plan them around seasonal changes, like preparing for the spring market. And if you really want to save time and stress, write as many of those blog posts in advance as you can.

Whatever business you’re in, you’re going to have busy periods. You don’t want to end up realizing that a month has gone by and you don’t have a new blog post. So plan what you want to write, and then write as much of it as possible ahead of time.

FAQs in Relation to Organic Traffic

What is an example of organic traffic?

Organic traffic refers to visitors who land on your website through unpaid search results. For instance, if someone types “best hiking boots” into Google and clicks on your article in the search results, that’s considered organic traffic.

What is organic vs inorganic traffic?

Organic traffic comes from unpaid sources like search engine results or referrals from other websites. In contrast, inorganic traffic stems from paid advertising efforts such as pay-per-click ads or sponsored social media posts.

What is organic traffic and paid traffic?

Organic traffic originates from users finding your content via a search engine without any direct marketing cost to you. Paid Traffic involves paying for advertisements to drive visitors directly to your site.