White Label Content Marketing

As a content marketing company, we are regularly asked how much does a blog cost?

Estimating blog costs can vary on a number of factors, such as the writing company you hire, whether you’re choosing the blog topics or developing the strategy, the editor, and the writing style or topic.

Industry standards estimate that a 500 word blog can range from $25 to $150 to $300 words, and much more. However, it can be difficult to ascertain averages based on general settings online, as they don’t detail the specifics like the calibre writer, the topic, or the strategy involved.

If you’re trying to figure out what is acceptable to pay for a blog, ask yourself these questions:

• Can you reproduce the quality yourself?
• What is the value of the time spent crafting the content?
• Is there another marketing strategy involved like a digital ads campaign?
• How much ROI can a blog generate for you?

These are all valid questions which help you identify the right price point for your blog costs. If you have a website and are ready to invest in a reliable, long-term content marketing campaign, then ask yourself these questions when searching for the right freelance writer or content marketing agency.

In a business context, case studies are often used to showcase successful projects or initiatives, highlighting the benefits of a particular product, service, or strategy. Case studies can be presented in various formats, such as written reports, videos, or presentations.

It typically includes an in-depth examination of a specific case or scenario, including the background, key issues, and outcomes. They often involve qualitative research methods, such as interviews, observations, and document analysis, and can provide insights into complex problems and how they were addressed or resolved. 

Case studies can be useful for businesses to help educate potential customers on the ways that they can solve problems as well as offering an alternative way to showcase positive customer experiences. You can view a few examples here. 

A white paper is a comprehensive report or guide that provides information and insights into a particular topic or issue. White papers can be used to provide in-depth analysis and insights on a particular topic or issue, allowing businesses to position themselves as thought leaders in their industry.

Overall, a white paper is used to educate readers and present solutions to complex problems or challenges in a particular industry or field. They are typically longer than other types of marketing content, such as blog posts or articles, but more importantly they contain very detailed research, analysis and technical information. They might be more concise to provide more complicated information concisely. 

White papers can be used in various ways, such as to generate leads, establish thought leadership, or to educate prospects about a particular product, service, or technology. They are often used in industries such as technology, finance, and healthcare, where detailed information and insights are important for decision-making.

Marketing eBooks serve as a powerful tool to educate, engage, and attract potential customers, while also establishing the author as an authoritative source in the marketing field. eBooks can be used for marketing purposes as a great way to bring in leads or generate sales.

A marketing eBook is designed to provide valuable information, insights, and advice to readers who are interested in enhancing their marketing knowledge and skills. It is typically longer than a standard blog but not a 400 page novel. Businesses, marketing professionals, or industry experts can author one as a lead generation tool.

Well-written eBooks will have the following characteristics:

• An interesting topic that is timely and pertinent to the audience
• Content written in-depth and well-researched
• Valuable to the readers
• Written with experience and research to build authority for the brand
• Shared in smart ways as to be a lead generation tool

When creating an eBook for this purpose, it’s important to consider the marketing strategy. Choosing the right topic, writing in style suitable for the target audience, and following a clear outline will help the book be well-received and useful. Consider incorporating visuals and graphics and including only well-researched, accurate, and up-to-date information.