How can content marketing benefit businesses?

How can content marketing benefit businesses?

By creating valuable and informative content, businesses can establish themselves as industry thought leaders, build brand credibility, and foster trust with their target audience.

Content marketing also creates more opportunities for businesses in any industry to engage with potential clients, generate leads, and nurture relationships over time.

The best reason? Content marketing is core to SEO, and it can improve search engine visibility, driving organic traffic to the business’s website and increasing online visibility.

By Camille Croteau|2025-04-15T10:20:03-04:00April 15th, 2025|Niche|

About the Author: Camille Croteau

Camille is a trained professional editor and published academic who started freelance editing and writing in 2015 and was promoted to COO of okwrite in 2021. Her expertise includes fitness and health, medical, history, cultural studies, and software-as-a-service. Outside of work, Camille enjoys fantasy novels, pottery, the outdoors, and knitting.