okwrite’s favorite podcasts about entrepreneurship, business, and marketing.
okwrite has selected the best content marketing tools for marketers by taking a deep dive into what has worked for successful businesses across a range of industries.
Some businesses are able to create an effective marketing campaign with humor; working the angle of self-deprecation or using hoaxes to catch the attention of their audience. Others use clever tactics to entice audiences to engage. Either way, it can be a delicate balance; showing enough of your business to make a connection with your audience, but also holding back enough that you aren’t shelling out trade secrets.
Defining your target audience should be a marketer’s primary goal because the foundation of your marketing strategy depends on it. Without knowing who your audience is, your strategy will lack direction and purpose.
The world is full of marketing conferences but how do you know which one will provide the experience you are after?
To help you get started, we’ve put together a list of some of our favorite content marketing conferences in 2020.