Content marketing is a type of inbound marketing that uses unique and informational content—blogs, social media, videos, etc.—to convert website traffic into sales.
Content marketing is a great way to pique the interest of a new customer. Think about it, why not get potential customers to come to you?
Here are a few different ways that content marketing can add revenue to your business.
How Content Marketing Leads to Revenue
Content Marketing Builds Brand Awareness
Among the first steps to increasing sales is increasing brand awareness and informing potential customers about your brand, the products you sell, and the services you provide.
There’s a good chance that your competitors are already using content marketing. Approximately 70% of marketers are actively investing in content marketing.
Not only can you use content to draw customers to your brand, but you can also use that same content to establish your brand as a market authority or an expert in the field.
By using an authoritative voice, you can position your company above your competitors. When you’re viewed as an expert, readers are more likely to come to your site for advice.
Over time your readers will convert into loyal customers as they grow to trust you over the competition.
Content Marketing Increases Website Traffic
Quality content and the use of SEO will help your site appear in search engine results for queries related to your industry or area of expertise. This, in turn, will bring organic traffic to your page.
Of course, this can only happen if you have content on your website. If you don’t, then you are limiting the ways customers can find your business!
If readers are intrigued by your content, they will likely buy your product or service as they spend more time on your website and are led to your product page via calls to action.
If you aren’t entirely convinced, check the facts:
- 80% of business decision-makers gather their research through articles rather than through advertisements.
- 60% of these customers say that content helps them make better purchasing decisions.
If you could increase your web traffic with a content marketing strategy, why wouldn’t you?
By addressing the needs of your target audience through content marketing, you are drawing them to your site and providing them with answers or solutions which will lead to more sales.
How do you convert readers into customers? There are two ways to do this:
- By answering their questions or addressing their pain points
- By creating calls to action that leads to sales
Blog articles are a great way to address questions about your field or about the services you provide. By answering their questions, you start to build a trusting relationship with them. Even if they don’t buy right away, they will know where to go when they are ready to make their purchase.
Calls-to-action can include links to your products, subscriptions to newsletters, clicking on sponsored advertisements, and links to products. Determine what it is you want your customers to do once they’ve arrived at your site.
Did you know that content marketing produces three times more leads per dollar spent, and it costs 62% less than traditional marketing?
Not only will you earn a high quantity of leads from content marketing, but you will also get higher-quality leads. In a recent LinkedIn study, 94% of businesses called the leads they received from content marketing either “excellent” or “good.”
Optimize Your Content Marketing Strategy to Increase Revenue
The best way to increase your revenue through content marketing is to create a thorough content marketing strategy.
The key elements of a content marketing blogging strategy are:
Knowing Your Target Audience
Defining your target audience should be your primary goal because the foundation of your marketing strategy depends on it. Without knowing who your audience is, your strategy will lack direction and purpose.
Your target audience is the individuals or groups most likely to choose your products/services. Once you’ve identified your target audience, you can shift your content marketing strategy, so it speaks directly to their needs.
You can then use your knowledge of their social and buying habits to steer traffic in your direction.
What Are Your Content Goals?
When you are trying to identify your content marketing goals, ask yourself why you are writing each topic and what you want to achieve from a business perspective. It’s important to harness a ‘blogging with a purpose mindset.
Think about the underlying goal of your marketing strategy and how content writing feeds into this. Ask yourself: what are you trying to achieve with the content?
Are you using content to drive traffic, support a PPC campaign, or a combination of the two? If your website is new, or if you want to drive more visitors to your site, you’re going to want to build more organic search traffic, and the best way to do that is through content marketing.
Here are four common content marketing goals that you should consider for your business:
- To generate more organic traffic
- To support PPC campaigns with content
- Social interaction
- To build brand awareness
Which of these goals align with your business needs? If your content isn’t aligning with your marketing goals, you may run into problems with conversion.
Content marketing increases your conversions as it increases your visibility. The more content you produce, the more likely a potential customer will see your page. But it’s not just about quantity. It’s about quality too.
So here’s the big question: what makes for quality content?
Quality content needs to be engaging content that gives value to the customer. You can do this in many ways, such as updating your readers on new advancements in your field. Giving them industry-specific advice also makes for great content. In doing so, you can position your company as the expert, making your brand stand out from the crowd.
If you can answer the readers’ questions, they may revisit your page in the future when they are looking for more information. The more time they spend on your site, the more likely they will purchase from your company.
Consider implementing calls to action! Calls to action are very helpful in a sales funnel to convert readers into customers as they transition from your blog content to your product page.
Don’t just limit yourself to outbound advertising! By optimizing your content strategy, you can use content marketing to your advantage.
With content marketing, you can:
- Build brand awareness
- Increase web traffic
- Increase conversions
- Gain more leads
As mentioned above, if 60% of customers say that content helps them make purchasing decisions, what are you waiting for?
Get started with your content marketing strategy today!
If you already have content on your site and aren’t sure where to go, okwrite can perform a free content evaluation.
Time is valuable. If you do not have the time to create blog content and do not have any content creators on your team, consider outsourcing to professional content marketers.
Reach out to okwrite today to learn more about how we can help you increase revenues with content marketing!