If you are looking for a content marketing agency to produce your blog content, then you might be battling with choosing the right agency. Finding a content marketing firm that is reliable, speedy, produces the quality that you are looking for, and produces it in line with your brand’s style guide can be difficult.
To help you in your decision-making process, we’ve outlined the key differences between our okgrow service and Textbroker, a similar service. Both services provide blog content as needed but there are still key distinctions between the two.
Textbroker is considered a self-serve content platform that allows users to log in and purchase blogs on an as-needed basis. All of the content being produced is competitively priced and completely customized. Textbroker allows users to scale the blogs depending on their budget. Lower quality blogs can be chosen if you need to save money on your content marketing strategy, and article styles range from basic articles, in-depth articles, and articles written in a foreign language.
Textbroker offers several different services: OpenOrder, DirectOrder, and TeamOrder. OpenOrder allows Textbroker to list the blog to 100,000 writers and you have control over the quality level and the price of the text. For example, a two-star author would only cost 1.5 cents per word. However, a piece written by a two-star author might contain some spelling, grammatical and punctuation mistakes. As the quality of the author improves, the more you pay. A three-star rating will cost 2 cents per word, whereas a five-star author, which will provide professional-quality writing that is ready to use, will cost 7.2 cents per word.
Users can go onto their pricing page to view a Sample Text so that they know the kind of quality that they should expect.
When moving away from OpenOrder, users can choose DirectOrder or TeamOrder. DirectOrder involves a price negotiation with the author, but the user can choose the author to write your content. Prices start at 2.7 cents per word. TeamOrder is similar to DirectOrder except you are hiring a team of hand-picked experts. You get to set the price for your team.
Advantages of Textbroker
One of the biggest advantages of Textbroker is the ability to order in any language you want. Textbroker’s Translation Services allows more countries to get high-quality translations from one simple dashboard.
There is also a lot of customization with Textbroker options. You have more options when it comes to the quality that you are looking for and the budget that you can afford. You can also source a “team” of experts, although it is unclear what that team looks like exactly.
okgrow is a simple service that any sized business can use to order content. This service is perfect for the business that has already developed its content marketing strategy and just wants to outsource blog content production. Businesses from SMBs to partners can take advantage of this service.
Using the okgrow service is simple. You’ll need to provide some information about the content being produced so that our writers can confidently write your piece. We’ll need to know things like the topic, SEO keywords or long-tail keywords, content tone, and any other pieces of information that are relevant to your content strategy. This information and the blog length is requested through an order form.
Payment is straightforward, which is one of the biggest bonuses of this program. You choose the length options and then pay a flat rate based on the word count range. The quality will not change based on the word count.
We don’t rate our writers based on writer quality as we vet all our writers and ensure high-quality content. All our content is furthermore sent through a two-stage editing process that involves copyediting and strategy alignment. Therefore, you don’t need to worry about skimping on quality. You also don’t need to pay for differentials like linking, add-ons, SEO writing, and editing. All of this comes included in the okgrow order.
okgrow operates on monthly subscriptions for either a single site or a multi-site or agency. With each you get:
Advantages to okgrow
Businesses typically use okgrow if they want the blog content produced but already have the content marketing strategy developed, including blog topic ideas.
Key advantages include:
- Ordering the blog is fairly simple
- There is no back-and-forth in terms of ordering
- The project has dedicated writers, editors, and strategy managers
- Revisions, SEO writing, hyperlinking, and email support is all included
- Estimating the cost of your blog is simple as costs only differ based on word count ranges (rather than word and quality like some competitors)
- Your order comes with a custom blog style guide
Textbroker vs okgrow
When comparing Textbroker vs. okgrow there are distinct differences in the services offered. For example, Textbroker will force users into choosing every aspect of the blog down to the word count. Users must state how long they want their blog to be based on their budget, which might not reflect how long the blog needs to be effective.
Textbroker also rates their authors, which means that users can choose a lower quality author. We’re not really sure why anyone would want to choose a low-quality blog so offering that option suggests that Textbroker does not vet the quality of their authors and instead allows all kinds of writers to join their backlog of hundreds of thousands of writers. This does not indicate the blog will be worth anything after it is produced and could be a waste of money.
okgrow was designed to get rid of the headache of choosing so many details around a blog. okgrow services are simple to understand. You as a client provide key information like the topic, SEO keywords, and potential linking opportunities. From there, the task is assigned to your dedicated writers and editors and produced within the turnaround time.
Instead of having to do everything but write the blog with Textbroker, okgrow wants to keep it simple. Just give us the basics and we’ll ensure that each piece of content has everything it should have and that production is only handled by solid writers. Therefore, all okgrow clients know that they are getting a high-quality blog.
In choosing between content marketing services, we understand that this process may be frustrating. After all, companies like Textbroker have made the ordering process super complicated, when really it is quite simple. While we may be biased, okgrow is a fair choice for an SMB, enterprise, or partner option as it is simple blog ordering and always high-quality writing.