Your strategic marketing plan is polished, your writers are ready to go, and you’re excited to see the change your company can make with inbound marketing. Or, you’ve been doing inbound marketing but aren’t seeing the economic results? There are surprisingly simple ways to adjust your marketing campaign to bring in more leads, generate a steady lead flow, and create economic turnover. Without further ado, here are 10 awesome inbound marketing strategies that you need to implement now.
Your creative content is on point.
Original, creative content is at the heart of inbound marketing (also known as B2C Content Marketing). Creative content with inbound encourages you to push creative content that speaks to the people in a more empathic and heartfelt way. This means that while leads respect a company that has a reputation of customer loyalty, they’re listening in new ways. The inbound consumer wants to know your company is made up of all your moving parts and, let’s be honest, has figured out traditional marketing strategies. And they don’t appreciate them anymore.
Your content is r-e-l-e-v-a-n-t.
So much of our news is pushed through the vast array of social media platforms these days. That’s right. A large majority of consumers are aware of the cultural and political climate and they want to see that in the places they are spending their money. If you aren’t actively engaging in a form of social enterprise by now, then you are at least encouraging it. Staying fundamentally concerned with what’s going on outside of your company (and target audience) provides a more wholesome and life-oriented approach. This stands out.
You can also utilize social media as a way of generating leads (more on this later), which is a nifty interactive tool that keeps consumers engaged. If a potential lead comes across your blog on Instagram, for example, they might feel genuinely more inclined to create a relationship with your company.
You’re blogging. Constantly.
Blogs might come across as juvenile or mundane, but they actually aren’t. Blogs are a great tool for expressing your company’s ideals, visions, and goals, and provides a gateway into who you are. You might be thinking that everyone has a blog these days, so what’s the point? Blog posts act as an extension of yourself at two crucial points in your marketing strategy: 1) when potential leads are getting to know your business more and 2) to act as a regular avenue for future leads once your traffic increases. If you think about blogs as a staple within your business, it becomes less of a task. Blogs should act as a historical record of your digital footprint and will provide future consumers insight into the full narrative of your brand.
Your landing page is money.
Your website landing page needs to do at least three things: it needs to be functional, it needs to tell visitors enough about you, and it needs to be visually pleasing. Splashing a video on your landing page is an easy and effective way to do at least two of these things. Wordstream (2018) reported that incorporating a video on your landing page increased conversion rate optimization (CRO) by 86%. Your landing page cannot, by any means, be confusing. Hire a web dev team, secure a designer and videographer, and keep it clean. If your landing page is confusing, it’ll turn away prospective leads.
You know your people.
Your people range from your ride-or-die customers to those burgeoning loyalists. Your target audience isn’t just a target or a bullseye, but they have a dynamic and inter-related relationship with your company. Your ride-or-dies could be the lead generators that you need. There’s nothing wrong with growing through referrals, and might even be better than reaching potential leads through other means. Ride-or-dies speak to their friends and family on a personal level, and that type of marketing is essentially free content marketing. Nurture your current clients and you will see your company grow on its own.
You might ask for some outside help.
As mentioned earlier, sometimes it’s easier to outsource your work. Hiring an agency means that your marketing strategy is in good hands and, more importantly, they are someone else’s hands. Sometimes focusing too much on your marketing campaign will take you away from creating the best product or service that you want to create. Do yourself a favor: hire an agency.
Now, if you’re currently working with a strategic marketing team and things just aren’t happening as quickly as you’d like them to know that there’s no harm in asking for consultation from outside sources. It’s not always encouraged to pick and choose your marketing team, but maybe there is a videographer who you have your eye on and their style does not match that of your current agency. Have an open conversation with your agency about where your reservations lie. If they don’t want to hear it and aren’t supportive, then it’s time to make the switch.
You respect social media.
You know, we know, all the signs point to it: right now, social media is #1. Respecting social media’s power means not only using it, but also engaging with your customers through social media. Utilizing social media’s capabilities does not mean “selling” through social media. In fact, it’s best to leave out your product or service completely sometimes or engage through soft marketing like product themes. According to Lyfe Marketing, 59% of Americans find customer service through social media more helpful and their issues are resolved faster. Social media is another way to connect to your current consumers and nurture genuine consumers to business interactions.
You are constantly adapting.
You’re already reading this article, so adapting to the waves of consumer marketing is something you’re familiar with. Whether you’re a seasoned inbound marketing or you’re new to the game, I don’t have to tell you that adaptation is key to survival.
You engage in ways that make sense.
In today’s marketing, it might not make sense to be a part of an outbound ad campaign, and there are a lot of statistics that support this. According to Hubsport, 73% of people dislike pop-up ads. Another 72% of consumers say that they would have a lower opinion of a brand if they were represented on a pop-up ad. Certain types of advertising just don’t make sense anymore. There are certain types of pop-up ads that, perhaps, might feel less intrusive to a consumer, and these might appear to potential leads while they are already on your web page or blog, for example. Mouseovers or scroll pop-ups are generally used on a blog platform, which means that the potential lead has hit your landing page. Knowing that the visitor is scrolling is a positive sign, and therefore a scrolling pop-up might be what they are looking for.
You go out on a limb every once in a while.
If you’re new to this style of marketing, then you may find it tough to find your voice. Employing creative and culturally aware content creators is crucial to your success in this realm. No longer can your content be stiff and boring; instead work with a kick-ass creative team who is willing to say something that hasn’t been said before and step out of the box.