Backlinks (literally the ‘links back’ to your website from other sites) are an element in search engine algorithms that demonstrate you have quality content. The more reputable the sites that link to you are, the better. But how do you get backlinks short of begging web editors (please don’t do that)? It’s not as hard as you think.
Create amazing content.
Don’t overthink it! If you’re trying to figure out how to create backlinks, start by focusing on the quality of the content you’re producing. Publish content that people want to read and share, not just what you want them to read.
People have limited time, they don’t want to read an 800-word sales pitch about how wonderful your service/product/concept is.
Don’t sell, inform.
Create content designed to solve your customers’ problems.
How can you help them? How will this impact their day to day life?
And remember, Joe Bloggs is smarter than the marketing executives would have you believe.
Thinly veiled sales pitches are condescending, and no one appreciates being patronized.
From the 2016 DemandGenReport, 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson
You’re not the only person looking for backlinks, so ask around.
Use your existing business network; whether they’re former colleagues, alumni, or online contacts, find people willing to trade guest blog spots for mutual gain.
When you’re identifying where you potentially guest post, don’t put too much thought into the back link itself.
Instead, focus on finding a quality website and think of it as an opportunity to get in front of potential customers.
Not only is widening your audience great for business, but by default it increases your chance of securing backlinks even further.
This technique is, in part, a continuation of creating amazing content.
Originally developed by the super smart guys over at backlinko.com
“It’s content so awesome, so incredible, and so useful that people can’t help but login to their WordPress dashboard and add a link to your site.”
But how do you find it?
Effectively, ‘skyscraping’ is the act of taking an existing article/blog and improving upon it, either by updating or expanding the information that it contained.
This is particularly effective if you’ve found an old article because there is bound to be lots of new content you can add to it.
Note, when we say ‘add’ we’re not literally talking about taking someone else’s work and sticking something on the end.
You’ll need to totally rewrite the content, using the original information as inspiration.
Whether it’s print or podcast, getting interviewed is great for SEO.
If you’re wondering how to create backlinks simply by being interviewed, it’s simple.
If it’s in (web)print, they’ll link to your site as part of the article, easy as that!
If it’s a podcast it’s a little more in-depth, but more rewarding. When you’re interviewed on a podcast the show notes are attached to the audio file, so essentially, it’s like a mini-blog which will include a link to your website.
Start by finding someone in your industry who has been interviewed on podcasts before, then search by their name to get a list of the podcast interviews they’ve done.
This will give you a ready-made shortlist of podcasts to approach.
The bonus for this method is that the conversion traffic is higher than if it were an article with a similar sized audience. Listeners who tune in to a regular podcast have built a relationship with the presenter, your interview with that person is the equivalent of an endorsement from a trusted friend.
Publish Ultimate Guides.
Ok, prepare yourself because this is the most labour-intensive suggestion on our list.
This is more of a long-game method, but backlinks and SEO is all about the long-game. Ultimate Guides: literally the ultimate guide to… whatever!
Is there something in your industry that has a lot to it? Something that people need help learning about? Then write an Ultimate Guide!
Get to work. The key with writing an ultimate guide is to leave nothing out, make it a resource that genuinely covers everything someone might need to know on that subject. Of course, we can help.
If you can list an awesome ultimate guide on your website, people WILL link to it.
Yes, it’s going to take time to write (we’re talking 4000+ words usually) but if it’s a one-stop-shop for what people need to know, they’re going to be linking to it.
Again, it’s all about answering the questions your customers have.
And now, the STUPID WAY
Ah… you think you are so smart, you’ve found a way to beat the system! We’ve got a winner over here!
Nothing worth doing in life is easy, shortcuts are shit, slow and steady wins the race.
It’s tempting. Trust me I know.
Unless you 100% really understand how the backlinks you are buying are created/negotiated… run as fast as you can.
The only effective solution for buying backlinks is to buy them for your competitors.
I’m certainly not condoning awful business practices, but think about that for a moment.
The most effective way to buy backlinks is to buy a package from happybacklinkz12.co, and point them at your competitors’ site.
If you try to beat the system, Google Panda will track you down and he will DESTROY YOU.
Do you want all your hard work to be destroyed by a panda?
I didn’t think so.