Digital marketing is an effective way to position your business and brand so that your desired target audience will see it.
But to do this effectively, you need to produce and share content that takes emerging marketing trends into consideration.
We understand that running a business and researching trends is time-consuming, and often, downright impossible, so we have done the hard part and compiled this list of digital marketing trends to help you develop your content marketing strategy.
Here’s what you need to know:
Top Content Marketing Trends for 2024
Increased Focus on Data Privacy
In 2023, there was a marked shift towards increased privacy protections, with several U.S. states enacting data privacy laws that are more in line with the European Union’s General Data Protection Regulation (GDPR).
There is no reason to not believe that more legislation is on its way.
What this means from a marketing standpoint is that more consideration needs to be given to how you are using customer and audience data to target advertising.
While some of these changes are relatively new, and incredible solutions are sure to emerge, in the short term, you can expect to pay more for direct marketing.
In 2024, focus on using anonymous data and work to ensure, and even increase, privacy protections.
Greater Attention on Contextual Advertising
Contextual advertising is on the rise. This marketing strategy places advertisements on pages that are related and relevant to your products or services.
The viewer is more likely to respond positively to these ads than to other types of advertisements. And when you think about it, it makes sense. Contextual advertising speaks to something that the viewer is presumably already interested in.
Given the limits that privacy laws are placing on targeted marketing, contextual advertising will become even more significant in 2024.
Use of Artificial Intelligence & Machine Learning
Artificial intelligence (AI) was certainly a hot topic of conversation in 2023 and this discussion will continue in 2024 as AI and machine learning (ML) become more widely adopted by digital marketers.
Machine learning algorithms can be used to analyze consumer behaviors, enabling more effective targeting. And artificial intelligence can optimize marketing campaigns and even create content.
While a human touch is often still required, AI and ML will be valuable tools for leading-edge marketing in 2024.
Rise of Video Advertising
Video advertisements make a significant impact. And in 2024, their popularity is only going to grow.
In many ways, social media is behind much of this growth. The top 4 social media platforms in the world (Facebook, YouTube, Instagram, and TikTok), rely heavily on video content and are increasingly prioritizing advertising that uses video.
Instagram’s internal data shows that 70% of people look at the platform before making their next purchase.
But to stand out in 2024, it is important to focus on creating high-quality content to fill out the rest of your business profile. A trending reel or a video ad may bring them in, but you want to have solid content for them when they arrive.
Creating reels and video ads is great for your social media platforms, but it can also help your blog content.
Adding videos to your blogs can:
- Increase engagement: 80% of people prefer watching a brand video or live stream to reading a blog post and people share video twice as much as they share other types of content.
- Improve SEO: Google loves video and will prioritize content that contains video.
- Add versatility: Video content can be shared in blogs, newsletters, and social media channels getting greater mileage out of your efforts.
If you don’t use video in 2024, it will be difficult to keep up with the trend and stay ahead of your competitors.
Social Media Advertising
With billions of active users across the top social media platforms, it should come as no surprise that marketing on these channels should be a digital marketing focus in 2024.
Posting, sharing, and responding to comments on social media will continue to be important. In 2024, social media marketing and advertising will become more personalized and interactive, allowing for more opportunities to hit home with your target audience.
Given the way these platforms have evolved over the last few years, there are likely to be some increased opportunities to sell products and services directly through in-platform shops.
The trick to social media advertising is to be flexible. Social media algorithms are changing all the time and you must be prepared to adapt and adjust your marketing strategies accordingly.
Growth of New Marketing Channels
2024 is sure to bring with it new marketing channels.
Virtual and augmented reality, voice assistants, and new social media platforms will present new opportunities to reach your audience.
Even shifting demographics present new opportunities. For example, 40% of Gen Z prefers to use Instagram and TikTok over traditional search engines.
Google and TikTok have announced a collaboration that will integrate Google search prompts into TikTok search results. This move could provide a unique opportunity for businesses, especially when it comes to local search. It is unclear at this moment how this integration will work and what it will mean for digital marketing but it is worth keeping an eye on.
Stay Ahead of the Trends with okwrite
The keys to each and every one of these trends are staying aware of the digital marketing landscape and producing high-quality, relevant, valuable content that resonates with the people you are attempting to reach.
These tasks are a full time job and if you are trying to run a business at the same time, it can be a tall task.
At okwrite we are both content marketing experts and brilliant content creators. We can help you remain competitive by creating, posting, and distributing blogs, social media, and newsletter content to your eager audience.
Save yourself time, money, and effort by leaving the hard part to us!
Contact us today to learn more about what we can do for you.
