The okwrite Guide: Content Marketing for SMBs

If you’re a small or medium-sized business, then you are probably aware of the many variables that go into running a business. Between payroll, HR, the on-site management, and securing sales, there can be a lot to juggle.

As a content marketing firm, we want to support SMBs when navigating content marketing. We’ve developed this hub for you, SMBs. “Content Marketing for SMBs” clearly breaks down what content marketing is, why an SMB might want it, what content marketing looks like for SMBs, and tools to move forward.

We’ve organized seven chapters that lay out some common questions that SMBs have around content marketing. You can approach any of these articles as a standalone piece or as a whole book.

Chapter 1:

Content Marketing 101: An Introduction

This guide will fill you in on what content marketing is, why it is important, and a checklist for your marketing team to consider when developing your content marketing strategy.

Chapter 2:

5 Reasons Your Company Needs a Blog

okwrite breaks down why your company needs a blog in 2020.

Chapter 3:

What Should My Company Blog About? (coming soon)

Chapter 4:

How Often Should my Company Blog?

Truly, many agree that blogging on a regular basis (2-4 times a week) offers you the greatest return. Between 11-16 posts a month is the goal according to several studies with some indicating 11 being the sweet spot.  

Chapter 5:

How to Build Brand Awareness

Content marketing is one of the most effective strategies for reaching a larger audience. However, it isn’t as simple as posting an article and watching the leads roll in. You need a strategy to maximize reach.

Chapter 6:

How to Properly Identify Your Target Audience

Defining your target audience should be a marketer’s primary goal because the foundation of your marketing strategy depends on it. Without knowing who your audience is, your strategy will lack direction and purpose. 

Chapter 7:

The Best Content Marketing Tools for Marketers

We have selected the best content marketing tools for marketers by taking a deep dive into what has worked for successful businesses across a range of industries. 

Content Marketing Glossary

Defining your target audience should be a marketer’s primary goal because the foundation of your marketing strategy depends on it. Without knowing who your audience is, your strategy will lack direction and purpose.