You’re working hard to market your business every week. Yet, sometimes, your tactics and methods just don’t seem to work. Getting some outside inspiration from other marketers and salespeople is one way to break the logjam.
A great place to help inspire new marketing ideas is Reddit. Reddit is one of the largest online communities where like-minded people, share funny memes, ideas, videos, stories, and advice. You can follow what’s popular, posts related to news, or share advice.
According to ahrefs, Reddit is the 7th most trafficked website in the world with monthly users surpassing 180 million (so there is a good chance you’ve heard of it). This means that through this one site alone, you can connect to millions of people (marketers, or potential customers) all over the world.
If you’re new to the Reddit world, we recommend focusing on a subreddit, which allows you to explore the platform and become familiar with its tendencies. Most subreddits have rules that you must follow, so be prepared to read and follow these rules.
Before you follow a subreddit, you will need to create a Reddit account. You can do so here. We also recommend using a work-related email for marketing to keep things separate from a personal Reddit account.
The Best Subreddits for Marketers
Here are the best subreddits to browse on Reddit for tips and tricks, discussions, and interesting conversations related to sales and marketing
r/B2BMarketing
This is the place to go to discuss business to business (B2B) marketing topics. With one thousand members and one moderator, this subreddit is relatively flexible. As a subreddit member, you are allowed to share links to videos and articles, as well as ask your most burning questions.
r/Marketing
With a membership of over 190,000, this subreddit is one of the largest and most interactive marketing communities on the platform. Topics covered include traditional marketing, SEO, analytics, public relations, and email marketing. Popular recent posts have focused on marketing jobs and marketers asking for advice. There are also detailed guides to marketing resources such as recommended marketing books, marketing events, and marketing podcasts.
r/AskMarketing
You’ve got a marketing question, but you don’t want to reveal your ignorance at the office. We’ve all been there! That’s where this 20,000 member subreddit comes in to play. Recently asked questions have sought advice on starting a marketing campaign, finding a mentor, and market research. This is a good place to find answers to beginner marketing questions.
r/DigitalMarketing
This medium-sized subreddit has 37,000 members who love to talk about marketing and share their opinions. In contrast to other subreddits, the digital marketing community’s rules prohibit sharing links, low-quality content, and advertising. As a result, the discussion quality remains high. Recent posts have asked questions about Facebook ads, technical marketing, and working with influencers.
r/Advertising
Buying advertising, creating copy, and everything in between is the focus of this 80,000 member group. The “monthly job postings” thread in this community will be of interest to job seekers. To see how members come together to explore marketing challenges, check out the semi-regular “Ad Competition” feature. The July 2019 Ad Competition asked members to come up with ads for Barnes & Noble’s bookstores. There are also plenty of career advice discussion threads exploring topics like ad agency culture and how to advance in the industry.
r/PPC
Pay per click (PPC) advertising remains one of the fastest ways to get online traffic. To connect with over 30,000 PPC professionals, check out this subreddit. Platforms covered in the community include Google Ads, Facebook Ads, Bing Ads, and other platforms. A recent “PPC / Paid Media Salary Survey” gathered over 600 responses indicating how community members are willing to interact. If you have in-depth questions about landing pages, PPC costs, digital marketing, and Facebook ad configuration, then this is the community for you.
r/BigSEO
Do you want inbound leads from Google and other search engines? Then you need to master the art and science of search engine optimization (SEO). With more than 35,000 members, this SEO community is ready to answer your questions. Recent posts have asked about toxic backlinks, analysis of SEO tools like Moz Pro and Ahrefs, and career tips to make it as an SEO professional. The community’s quality is kept to a high level due to the work of nine active moderators.
The Best Subreddits for Sales
r/Sales
Eighty thousand sales enthusiasts keep this subreddit active and buzzing with sales discussions every single day. The community has a large group of moderators and uses auto-moderation to maintain high-quality standards. If you want to ask questions about your sales career (e.g., “20 years old and looking to get into sales: Where do I start?), this is one of the best communities to explore. This subreddit is also remarkable for experienced sales professionals sharing their wisdom and reflecting on career changes.
r/Entrepreneur
While perhaps not specifically a subreddit for sales, discussions here often involve many sales-related ideas, advice, and sales questions submitted from users.
Because hey, it’s widely agreed that being great at sales is a huge advantage for entrepreneurs
r/getdisciplined
Help others attain self-discipline, by sharing what helps you. Meet your goals and improve your life, Reddit style!
Salespeople with no real sales abilities or skills often outperform those with greater skills or abilities simply through disciplined prospecting. Join like-minded people to share, learn and discuss the art of self-discipline.
The Best Subreddits for Content Marketing
r/Copywriting
The words you use in your content and advertising can make or break your marketing career. In this 17,000+ member community, you will find plenty of advice from experienced copywriters. Like some of the other communities mentioned, the copywriting subreddit also offers challenges. A recent “Weekly Brief Challenge” asked members to come up with copy for a type of breath mint. That kind of marketing exercise might be just what you need to get the creative juices flowing.
r/Content_marketing
You will find over 30,000 marketers coming together in this community to share ideas. The subreddit’s quality is maintained by a team of four moderators who have been involved in the process for several years. You can find marketers asking for advice, seeking freelancers, and sharing links to online marketing tools.
For those times when you need a break at the end of a long week, check out the recurring “Casual Friday” post on this subreddit.
r/SEO
r/SEO is the best subreddit for SEO news, updates, and hot tips. If you’re a marketer and you’re familiar with SEO but you can’t keep up with its news, then this subreddit is perfect for you.
Reddit is a convenient way to stay on top of the latest trends, news, and advice for all things marketing. It’s also a great place to learn about something new without having to follow hundreds of email lists. Send out of a test pilot marketing campaign or scout for new talent. Check out Reddit today.
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