Why Content Marketing Matters in the Trades
Homeowners and property managers are searching online before they ever pick up the phone. They compare companies, read reviews, and scroll through websites to find someone they trust. If your business doesn’t show up—or worse, if your website lacks helpful content—you’re missing out on valuable leads.
Content marketing helps your trade business do more than just appear in search results. It positions you as the expert. From blog posts that answer common customer questions to service pages that speak directly to your ideal client, the right content builds credibility and keeps you top of mind.
Whether you’re a solo contractor or managing a full team, strategic content helps convert curious visitors into long-term clients by showing them that you’re knowledgeable, reliable, and ready to help.
Businesses that publish blogs get 67% more monthly leads than those that don’t.

Trade Industries We Write For
Tailored Content That Builds Trust
Whether you need white papers, engaging blog posts, captivating videos, or compelling social media content, each piece is meticulously designed to inform, educate, and inspire while seamlessly aligning with your brand’s values and voice.
Our Process
By leveraging our content marketing services, you can effectively communicate your expertise and establish yourself as a leader in the competitive home and trade industry. Our commitment lies in helping you navigate this competitive market, capturing the attention of your target audience, and cultivating meaningful connections that yield tangible results.
In-depth Kickoff Call
Our team takes the time to learn your brand. Before we start our strategy sessions, we have an in-depth onboarding session, where we pick your brain and learn what makes your company tick. We understand the nuances of the home and trade services and therefore can position your unique business in a way that improves in rankings above your competitors.
Content Strategy
We make it simple and effective to build your content marketing strategy. We build a topic plan using SEO research tailored to your services. But this is not a cookie-cutter strategy. We take the time to map out the unique areas where your brand will excel, leveraging low hanging fruit, long-tail keywords, building authority for your page.
Professional Writing
A content writer with experience in your industry creates each post. Even with the rise of AI writing, okwrite stands as one of the best content marketing companies in the nation. We continue to hire writers who possess the skills and expertise in each industry, knowing that you need an experience writer who will understand your business and like you would.
Review & Refine
You’ll receive content ready to publish—with edits if needed.
Flexible Plans That Work for You
Leverage our Highly Skilled Copywriting Services to Boost Your Trade and Construction Business
As a highly trained content writing company, we have years of experience crafting high-quality, authoritative content that speaks to your audience. As content writing is all that we do, we ensure that we find the best writers, most experienced in each industry.
Therefore, with okwrite managed services tailored to the construction and trade niche, you’ll have access to a writer who not only know your industry but can properly convey your business’ unique selling point to turn tirekickers into long-term clients.
Our dedicated content creators stay up to date with the dynamic and ever-evolving trends in the home and trade industry. Whether your business works part time as a handyman, or you sell home technology, our team possess the deep knowledge and research skill to ensure the content is accurate and specific for your business.
Topics Built for Your Industry
- September 15, 2024
Learn how to leverage content effectively to enhance visibility, attract leads, and drive growth in the competitive construction industry.
- July 25, 2024
Discover the transformative power of a strategic partnership with a marketing agency for your trade and construction business. From the initial consultation to continuous support, learn how a tailored marketing strategy can drive success and help you achieve your business objectives.
- July 18, 2024
Discover effective content marketing strategies, tips, and tricks for construction, trades, and real estate industries.
- July 9, 2024
Learn how to define goals, understand your audience, create quality content, and measure success to boost your brand's visibility and drive growth.
- July 2, 2024
Can a blog help your construction and trades business? Here’s what you need to know.
- November 6, 2023
Content marketing can drastically improve business for home construction and trade professionals.
Let’s Build Something Great
You’re busy running your business. We’ll handle the writing.
Start your first blog or talk to a strategist today.