Authoritative content is unique content that informs the reader, demonstrates subject expertise, and provides the right level of depth for the target audience.
What is authoritative can be relevant depending on a number of factors. In particular, the ever-changing search algorithms also impact this definition.
If you’re aiming for authoritative content as a business doing content marketing (as you should), then it’s important to know your audience, firmly establish your content goals, and provide highly-researched, well-written content. According to Google, expertise, authoritativeness, and trust are three essential factors in how their algorithm ranks content. Therefore, when writing content with authority, you should consider these three factors to be extremely important.
Example of authoritative content go beyond blogs. They also include tutorials, instructables, buyer guides, videos, and more. Learn more at our blog.
