As a content marketing company, we are regularly asked how much does a blog cost?
Estimating blog costs can vary on a number of factors, such as the writing company you hire, whether you’re choosing the blog topics or developing the strategy, the editor, and the writing style or topic.
Industry standards estimate that a 500 word blog can range from $25 to $150 to $300 words, and much more. However, it can be difficult to ascertain averages based on general settings online, as they don’t detail the specifics like the calibre writer, the topic, or the strategy involved.
If you’re trying to figure out what is acceptable to pay for a blog, ask yourself these questions:
- Can you reproduce the quality yourself?
- What is the value of the time spent crafting the content?
- Is there another marketing strategy involved like a digital ads campaign?
- How much ROI can a blog generate for you?
These are all valid questions which help you identify the right price point for your blog costs. If you have a website and are ready to invest in a reliable, long-term content marketing campaign, then ask yourself these questions when searching for the right freelance writer or content marketing agency.
