It’s no surprise to us that the rise of AI tools have developed greatly in the last few years and are used widely in content marketing. While they are useful, there are some limitations to them. So, we thought we’d clear the air and answer the daring question: how do you use AI in your content marketing services?

There are several ways that AI can be used in content marketing. They include:

  • Big data anlytics
  • AI chatbots
  • Task automation and customer success
  • Writing
  • SEO keyword research
  • Content optimization
  • Content maintenance
  • Grammar and proofreading

The most useful AI tools for content marketing are involved in task automation, customer management, and content management.

So, no. We do not use AI for writing.

We have tested some AI powered software for optimization and strategy. This is software that uses natural language programming to identify potential keyword phrases related to the primary keyword. We also use Grammarly as a 4th set of eyes to help us catch grammar errors to make sure your content is ready to be published.