Over the past few months, the okwrite team has been delving into all the ways that our content is being read in terms of search engine optimization (SEO), particularly in regard to Google’s BERT rollout.
There’s no doubt that the core of a good content strategy is high-quality content that speaks directly to your audience. Great content should result in organic traffic.
What is the ideal blog length? And how can you balance quality versus quantity while staying on top of SEO?
There really aren’t any good reasons for your brand not to be blogging in 2020.
Don’t overthink it! If you’re trying to figure out how to create backlinks, start by focusing on the quality of the content you’re producing. Publish content that people want to read and share, not just what you want them to read.