In order to come out the other side of an economic recession virtually unscathed, it’s important to plan, execute, reassess, re-adjust, re-execute, and continue that pattern until an economic boom is on the horizon.
You may have heard of empathetic content marketing — a form of marketing that appeals to consumer emotions and experiences. But it is right for you? And should you be using it as a marketing tactic?
Some businesses are able to create an effective marketing campaign with humor; working the angle of self-deprecation or using hoaxes to catch the attention of their audience. Others use clever tactics to entice audiences to engage. Either way, it can be a delicate balance; showing enough of your business to make a connection with your audience, but also holding back enough that you aren’t shelling out trade secrets.