In order to avoid sinking like a stone in the SERPs, let’s see how this new algorithm affects SEO and content marketing and how you can make it work for you.
In the world of SEO and content writing, we often try to find ways to optimize our language and word usage for page rankings. Our SEO analyses tell us how the authority on a given topic is writing, the types of language they use, and important keywords. Most of this is based on the way that Google’s PageRank algorithm works.
However, as of [last week/depending on date of publication] (December 18th, 2019), Google has officially rolled out its BERT update. If you’re worried that this update will drastically affect your SEO optimization plan, well, stop worrying. According to Google, this update will make your life easier.