In order to come out the other side of an economic recession virtually unscathed, it’s important to plan, execute, reassess, re-adjust, re-execute, and continue that pattern until an economic boom is on the horizon.
Over the past few months, the okwrite team has been delving into all the ways that our content is being read in terms of search engine optimization (SEO), particularly in regard to Google’s BERT rollout.
There’s no doubt that the core of a good content strategy is high-quality content that speaks directly to your audience. Great content should result in organic traffic.
Whether you’ve always dreamed of working from your couch or you’re really missing the comfort of your cubicle right now, there’s no doubt that working from home poses some unique challenges.
You may have heard of empathetic content marketing — a form of marketing that appeals to consumer emotions and experiences. But it is right for you? And should you be using it as a marketing tactic?
Gabbing attention isn’t the only purpose of a headline. Again, it’s an introduction to the content that follows – it’s your chance to immediately inform the audience of how they’ll benefit from your post.
okwrite’s favorite podcasts about entrepreneurship, business, and marketing.
Once you’ve captured your audience, how do you convert the traffic into leads, those leads into prospects, and finally, prospects into paying customers?
What is the ideal blog length? And how can you balance quality versus quantity while staying on top of SEO?
Engage your readers with strong content that is both entertaining and shareable, but also that search engines will index and help boost your ranking.