Gabbing attention isn’t the only purpose of a headline. Again, it’s an introduction to the content that follows – it’s your chance to immediately inform the audience of how they’ll benefit from your post.
Once you’ve captured your audience, how do you convert the traffic into leads, those leads into prospects, and finally, prospects into paying customers?
Some bloggers say more content is better, and they’re not wrong, while others swear by posting less often. And they’re not wrong either.
Like any answer to a content marketing question: it depends.
It depends on the product or service you offer, the type of business you own or manage, and the audience you’re trying to attract and convert into customers.
It also depends on your marketing objectives and content goals, while that pesky budget continues to muddy the water.
Give yourself clarity with a different perspective – rather than asking is one better than the other, consider if they should work together instead.