Over the past few months, the okwrite team has been delving into all the ways that our content is being read in terms of search engine optimization (SEO), particularly in regard to Google’s BERT rollout.
You may have heard of empathetic content marketing — a form of marketing that appeals to consumer emotions and experiences. But it is right for you? And should you be using it as a marketing tactic?
Now that BERT is out and running amuck in our lives, many SEO-ers and content marketers are trying to re-define marketing deliverables around BERT.
What is content marketing is, why it is important, and a checklist for your marketing team to consider when developing your content marketing strategy.
Creating informative and relevant content might find itself buried on all social channels if it is pushed out at the wrong time.
It’s important to post your content at relevant times to get ahead of the curve. Let’s try to break down when the best times to publish your content
Back in December, Google officially launched an update to the Google algorithm much larger than the core updates. We were told that it wouldn’t change much, but in reality, the update caused shockwaves across the board in terms of SEO, page ranks and analytics.
In the world of SEO and content writing, we often try to find ways to optimize our language and word usage for page rankings. Our SEO analyses tell us how the authority on a given topic is writing, the types of language they use, and important keywords. Most of this is based on the way that Google’s PageRank algorithm works.
However, as of [last week/depending on date of publication] (December 18th, 2019), Google has officially rolled out its BERT update. If you’re worried that this update will drastically affect your SEO optimization plan, well, stop worrying. According to Google, this update will make your life easier.
How To: B2C Content Marketing from okwrite.co on Vimeo. For those interested in growing their business and converting to the proven practice of inbound marketing, you might want to take a look at one of the most useful tactics at pulling in prospects: B2C content marketing. If you’re not positive what content marketing is, or […]
Your strategic marketing plan is polished, your writers are ready to go, and you’re excited to see the change your company can make with inbound marketing. Or, you’ve been doing inbound marketing but aren’t seeing the economic results? There are surprisingly simple ways to adjust your marketing campaign to bring in more leads, generate a […]