Content marketing agencies mostly make the same claims—that they can help you and your business create content and strategize.
A good content marketing agency is becoming increasingly crucial for businesses in these busy times of information overload. Partnerships can be an excellent way for companies to get their brand out there and develop it. And when using the right partnerships, it’s even possible to reach new customers with clever strategies such as SEO or blogging.
Some content marketing agencies are better than others. Of course, the quality of writing, strategizing, and collaboration is critical for a successful partnership. However, using tools to increase your SEO, content quality, and intent accuracy is the icing on the cake. One such tool that content marketing agencies can use is MarketMuse.
MarketMuse is a content intelligence tool that will enable you to research ideal keywords and topics. Content development and quality are significant challenges for marketing departments: quality content can be time-consuming and costly, yet it is key to customer acquisition and retention.
What is a MarketMuse content marketing agency, and how does using MarketMuse for your content strategy agency affect the benefits of an agency? We dive in below.
What is MarketMuse?
MarketMuse optimizes content and allows marketers to focus on what they do best which is more of the creative marketing stuff. MarketMuse helps content creators optimize their content more efficiently by providing SEO strategies and predictions, data trends, and analyzing how their content will do in the SERPs (search engine results pages).
MarketMuse has two main offerings:
Applications: used to do research and plan content
Inventory: used for tracking what is currently on your website
MarketMuse aims to make content creation easier. They do this by giving you a single platform with different tools that can aid the entire process, from keyword research to formulating an optimized article or blog post.
MarketMuse can help a content marketing agency devote more time to creative tasks like content creation by optimizing existing content and increasing SEO effectiveness to drive conversions.
MarketMuse assigns customized difficulty scores for your articles to help you rank higher. The higher the score, the simpler it will be for you to come out ahead of the competition. MarketMuse offers an AI platform that generates content for writers based on briefs and suggestions. The machine learning algorithm examines content against a dataset of topics to suggest what it thinks is the best text for the given situation. MarketMuse has a natural language generation (NLG) engine that marketers can convert text into optimized long-form content.
A content marketing agency without SEO tools like MarketMuse will typically spend a lot of wasteful effort on research, planning, briefing, writing, editing, and publishing their content. If they also don’t optimize the content according to SEO strategies, then it will never be found by people who could benefit from it.
That’s terrible news because all that time you put into creating content and strategizing will have gone to waste.
How Does a Content Marketing Agency Use MarketMuse?
MarketMuse offers content marketers and creators a service that can help develop exciting content your readers will love. The product overcomes the need for struggles with data insights, content prioritization, and deployment and optimization for everything from copywriting to social media posts.
MarketMuse is not limited to content marketing agencies. MarketMuse provides a variety of services for many different types of companies. Major enterprises have used them, including publishers, B2B technology companies, eCommerce efforts, agencies, and affiliate marketers. This allows them to grow and be more effective in all facets of their business.
This also means that MarketMuse would be a good fit for content marketing agencies, who can use it to provide compelling content in various industries.
The AI technology of MarketMuse can scan and evaluate tens or hundreds of thousands of pieces of content in just a few seconds. A content marketing agency can use MarketMuse to make its content more successful for its clients, leading to more success for the agency.
How MarketMuse Helps With Content Creation
MarketMuse takes ranking difficulty and authoritative rank into account to tell you how challenging a topic is. Their clustering technology software can do this by finding related content and organizing it in a way that makes sense.
This technology can spot pages with a higher chance of being clicked on by users. The metrics it provides give a more accurate prediction than before. AI can suggest content ideas and outlines. With content briefs that provide information about what you want, writers can craft a well-structured piece of content that satisfies your needs. With MarketMuse, editors spend less time on feedback loops, which frees up their time for other tasks.
Some AI tools, like MarketMuse, are becoming popular with marketers. MarketMuse’s system helps you create a content marketing strategy, such as using the innovative MarketMuse NLG platform to get a head start on finding compelling content ideas and save time and effort.
Content marketing is full of competition, so turning to innovation for getting better turnaround times, accuracy, and more informed content is an asset. MarketMuse can be used to edit and make changes to outdated blog posts or pages, especially when you are unsure what to do, whether it needs a rewrite, and what type of content it needs. By running the page or content through MarketMuse, you’ll be able to see all the information you need to know about its competitiveness. Plus, it can help you develop an edge over your competitors.
MarketMuse is an excellent all-rounder. It can help you do research, make content plans, and write and edit without taking up your time that could be spent on other essential aspects of the business, especially creating content for your clients. MarketMuse allows your creativity to shine while accounting for the touchpoints required to rank and reach an audience.
MarketMuse technology integrates with content management systems and optimization analytics platforms, acting as the middle piece; you can use it as it fits your purpose.
Why MarketMuse Is the Best Choice for Your Content Marketing Needs
MarketMuse helps companies publish confidently. The technology provides a quantitative measure of content quality and alignment to the user intention so you can post confidently, knowing your content is excellent. In addition, MarketMuse delivers the option for content marketing agencies to start the day more effectively by using a dashboard that displays helpful insights.
Content marketing agencies can put MarketMuse’s color-coded table to work to create a matrix with various topics and related content competition. It helps to analyze the landscape and find where gaps exist in content to beat competitors.
If you’re looking to create better content, MarketMuse researches the latest effective content marketing strategy. AI-generated insights can allow marketers to identify what readers want in their content and how they can go about providing even better value. You’ll save hours of research and drafting by starting with AI-generated first drafts.
The Benefits of Working with a Professional Content Marketing Agency
The benefits of working with a professional content marketing agency like okwrite are many. For example, we can provide you with a fresh perspective on your business and how to position it in the market. We can also help you create content aligned with your marketing strategy and goals.
At okwrite, we offer professional content marketing strategies to help you create infographics, blog posts, videos, social media posts, etc. You will also have access to our award-winning team of experts who can offer advice on SEO, social media strategy, and analytics.
We offer the option of partnering with MarketMuse to provide your content strategy with valuable insights and competitive keyword research.
Do you use MarketMuse for your content strategy? Let us know below.