There are many things a content writer must consider when composing an article. Deciding who the target audience is should always be done first. Second, the content needs to be discovered by the Google crawler for that audience to see it.
The writer will have to decide if they should write the content for the reader or to trigger the AI behind the Googlebot, or some combination of both styles. And last but certainly not least- they will need to decide whether to write the content on their own or with the help of an AI writing assistant.
It’s also a personal preference, as every writer has different strengths to bring to their work.
In other words, content writing has two parts. You need to write for bots to be discovered, and then you must also write for human users. To cause your content to rank higher in search rankings, you should ensure that all of your keywords are utilized.
The way your content will be shared, even on social media, creates value for your readers. It must be shareable, and it needs to have a lot of clicks attached to make sense as ad revenue.
If you don’t feel confident in your writing or need to produce a lot of unique content quickly, you may turn to artificial intelligence or AI for assistance.
However, writing for AI and writing with AI are vastly different. Read on to find out just how different.
What is Writing For AI?
If Google isn’t indexing your website, you’re wasting time and money on content creation.
You must have visibility and consistent rankings to succeed in search engine results pages or SERPs. If this happens, then you’ll see organic traffic come flooding in.
The web crawler at Google uses a “web spider” to help it build an index quickly and grow its influence. It also allows people from all over the world to access the internet easily with their search engines.
It’s easy to see why Google’s results are so accurate. Google knows what your buyers are looking for, and where you are, so when they search, the best possible results for their specific searches will come up.
When you write for AI, you are writing to trigger the crawler to find your content, which will then be used to populate the search. Search engine optimization, or SEO, includes a broad set of topics. It is the art of driving people to your website beyond just providing information. However, it would be best if you had a combination of SEO and compelling and informative quality content to create the perfect recipe to increase your position in the SERPs.
Indexing and ranking are two different things. Indexing is a process of being placed on the search engine results pages, while ranking allows a site to be found and monetized.
What is Writing With AI?
An AI tool automates one or more parts of the process of creating content for marketing. The use of an AI writing assistant is outpacing the industry and becoming more commonplace. It makes it easier to generate high-quality text on a large scale. AI writers can help contribute ideas, structure, and tone.
AI writers are also helpful for people who want to avoid worrying about content quality. Content marketers are typically under a lot of pressure to create engaging content. However, they can now rely on AI writing assistants to help quickly produce posts that will keep their audience engaged and coming back for more.
Content marketers can use AI writing assistants to generate content for a marketing strategy and posts at scale and get an idea of the tone and structure per their clients’ specifications.
AI assistants have been around for a while and are becoming increasingly popular in digital marketing. They can save time on other business-related aspects, such as research, creating content, or even taking care of basic but essential tasks like editing and proofreading. They also provide a quality level that approaches that of professional copywriters and content creators.
How to Write for the Search Engine AI
As we mentioned, one of the many roles in digital marketing is SEO, which helps to ensure that your website is listed correctly on search engines. Digital marketers use compelling and informative content to help drive traffic to a website.
Some less-than-average content marketers will use tactics like keyword stuffing or spam links. But the consequence of using these techniques is that you risk getting banned from Google, resulting in a loss for your company.
SEO takes time to materialize, but with a good content marketing agency, you can be guaranteed to get your messages out in front of the right audiences. Some easy strategies to use are backlinking and keyword research. Google prefers that your site has relevant backlinks, so this is an excellent place to start.
Keywords should focus on your audience and industry. Sometimes, you may need more advanced strategies for your firm. If that’s the case, SEO can be invaluable. However, to work successfully with SEO in the long term, you must continuously invest time and effort.
How Does Writing for AI and Writing With AI Intersect?
While writing for AI (search engines) and writing with an AI assistant is different, they do intersect in a way.
Using an AI writing assistant, content writers may find that their AI-generated content is not SEO-friendly. AI will never replace professional creative and digital content writers because it can’t replace human emotional intelligence. Writers without emotional intelligence produce writing that isn’t appealing or worth reading. This is what separates good and bad writers, so without emotional intelligence, an AI writer won’t be able to produce something worthwhile.
AI does not fact-check, either, which can cause issues for content writers producing content for marketing, informative, or other purposes. Especially since authority is essential to success, if your website’s content is incorrect or not factual, you will appear untrustworthy.
AI cannot understand your brand in the same way as a human. Excellent content marketers have fluency in language and a deep understanding of your audience’s likes. Experience in the field and expertise will also make a big difference in your ability to write on-brand content.
Writing For and With AI for Your Business
It takes time for computer learning to happen, and your assistant might not be as thorough at first. However, with additional AI learning over time, they will be able to get up to speed and generate better content. If you have a large amount of content that you need to be completed quickly, turning to AI is an option.
However, this is only helpful if you have time to fact-check, edit and read the content for fluency and flow.
Remembering your reader is essential no matter which channel you publish on, especially when the content generated isn’t coming as quickly as AI technology would generate. Still, it can better suit your audience than a computer-based tool.
While an AI writing tool can help ease a large content backlog, people often copy and paste text directly from an AI writing software or service without thinking about how it actually reads, editing or using a grammar checker, or making sure what they are saying to the reader is correct.
Before publishing a piece of AI content, double-check it. One of the reasons that a content marketer may opt to not use an AI content generator is because the generator sometimes struggles to create readable and accurate content with automated assistants.
When you write a blog post, try to focus on your readers and the value you can offer them. Be realistic about how long you can create content for different purposes and skill sets.
AI writers are becoming more popular, and many are starting to agree they’re not always the best writers. It’s not uncommon to see content that can seem like a robot wrote it.
However, an AI program can help overcome writer’s block, prompt a product description, and create content generation that requires technical aspects of your blog or social media account.
Whether or not you use AI, you need to make sure your content is exciting, engaging, and search engine optimized. Write for both humans and computers. Doing so will ensure that even if you are writing with AI, your content will be written for AI.
Do you write for AI or with AI? What is your experience? Let us know below.