So many businesses are relying on automation and artificial intelligence (AI) for basic operational processes. Think of the AI chatbot and the sentiment analysis available in most customer relationship management (CRM) software that the average content team uses. Luckily, AI can be used for content generation, content optimization, and content strategy, too.
AI in content marketing isn’t as simple as AI robots writing your content. It’s much bigger and better than that.
Through natural language software, you can actually tap into optimized blog strategy and strategic keywords to ensure that your blog is effective in your marketing efforts.
Read on to learn more:
What is Natural Language Software?
Natural language software is a mixture of software that uses AI algorithms and AI technology for content creation services.
With the support of automated, “smart” software, we can actually use Natural Language Generation (NLG) for generating base content, filtering loads of data, and providing basic customer insight. This should be rather impressive to you!
Note that there are different kinds of natural language subfields, including NLP vs. NLU vs. NLG. The one that search engine Google uses is known as NLP (Natural Language Processing), and that relies on deep learning, machine learning, and artificial intelligence to interpret text meaning.
NLP technology is able to understand unstructured data and deliver actionable insight, like predictive analytics and knowledge graphs on customer data.
There’s also Natural Language Understanding (NLU), which are the processes, decisions and actions taken by NLP algorithms. NLG is the software that is actually generating human language text. It requires a base-level data in order to respond.
Natural language software comes with a range of benefits in content marketing, which we will get to shortly.
Ways Natural Language Software Can Be Used in Content Marketing
As mentioned above, natural language software is more than just a bot writing blogs. There’s a lot more to content marketing than just writing blogs, as well.
There are three main ways that natural language software can be used in content marketing services:
Content Generation
Content generation is probably the most well-known way that natural language software can be used for content marketing. This is the AI robot that is able to turn data into plain English content. GPT-3 is the most talked-about example of this.
We’ve written about why AI writing won’t necessarily flourish right away. There are a few points to be made about this; primarily, robots will not replace humans in particular for providing content personalization in the near future.
However, we may get to the point in several decades where AI writing can be used to offset some of the manual labor associated with writing.
Content automation, as it’s called, will not replace the human aspect of writing which includes imagination, creativity, and brainpower to provide personalized content.
Content Optimization
Content optimization is one of the rather underrepresented uses of AI technology for content marketing. This is one that we use regularly with the support of our partner, AI platform MarketMuse.
Through MarketMuse’s AI solutions software, we’re able to understand which blogs could be performing better and optimize them through strategic content analysis and informed editing. Not only is this strategically advantageous, but it takes away a lot of energy from trying to sort through the online data.
MarketMuse’s AI algorithm has access to things like your competitors, strategic keyword gaps, and easy competition; it works hard so you don’t have to.
Content Strategy
Finally, the last way that natural language software can be used in content marketing is through content strategy. Similar to content optimization above, you can use natural language software to tap into new markets, identify new customer pain points, and create blogs that provide solutions.
Content strategy with natural language software is an advantage that most of your competitors aren’t even aware of.
Advantages of Natural Language Software in Content Marketing
Natural language software and NLP techniques can provide a number of benefits in content marketing, depending on how you use it.
If you want to go with natural language generation, then you might find yourself working through a lot of kinks to get the right content. Nonetheless, if you aren’t able to outsource your content to a writing team or in-house team, then this is a viable option.
Unfortunately, this route requires a lot of editing. If you don’t have that capability in-house, then you’ll still have to work with an editing team to get the content right. This often requires major rewrites.
We recommend AI solutions helping you to optimize your current blogs, plan strategy, and support. ongoing content creation. By going this route, you’ll find that you have more:
- Consistent, high-quality content
- Increased content output
- Topical coverage that would otherwise be unprofitable
- Personalization at scale
- The ability to conserve human energy for more high-value activities
This software is able to take more of the burden so that you can continue to produce highly valuable content that is well-written, consistently written, and hits a level of topical coverage that is really unprecedented.
Leveraging Natural Language Software for Your Content Marketing Strategy
Natural language software makes sense in a data-rich and highly competitive content marketing industry. With natural language software on your side, you can optimize your content creation strategy to produce better blogs, more often, and with a level of topical coverage that is extremely profitable.
Implementing natural language software into your strategy is easy. With the right team to guide you, you’ll find that this tool is filling in gaps that you didn’t know were there. And through content intelligence, you can glean valuable insight to elevate your marketing campaign.
Try it! And see today how our AI-powered content marketing services can take your content marketing strategy to the next level!
