We all know that high-quality content with a thought-out strategy will drive organic traffic to your site. Unfortunately, we also know that finding high-quality content marketing, whether blog writing or strategy development, is next-level difficult.
From content mills to freelancers, it has felt nearly impossible to simplify this process. Why is it difficult to find a content marketing agency that you trust?
If you’re hunting for a top-notch content marketing agency, then you might be searching through popular platforms like Contently and okwrite. To help you to make the right choice, we’ve decided to match our product up against Contently’s services so you can see the key differences and advantages.
Let’s dive in:
A content marketing solution, Contently provides users with access to expert content strategy, an enterprise content marketing platform, and a global content creator network. Tapping into their hub of freelancers around the globe, Contently helps brands to tell stories through powerful content marketing.
The main content marketing solutions that they offer include content strategy, content creation technology, and talented content creators (aka freelancers). Unfortunately, without signing up with the platform, much of what they do is not clear. Through a custom-built technology platform, we know that their content utilizes the power of their StoryBook, a proprietary platform that analyzes and predicts content impact. Using this platform seems to be one of the biggest advantages to going with Contently as their team has content marketing insight written into their solutions, which also allows brands to have personalized content that is produced through data insight.
Contently also uses a creative network from writers who have or are currently working as magazine journalists, videographers, and designers. Therefore, your content strategy comes from a multi-faceted team who have contributed to top publications like The New Yorker, Wired, Scientific American, and the Financial Times.
Advantages of Contently
It seems that one of the biggest advantages to Contently is their proprietary technology, which has been used by some big names in the industry. Clients like SodaStream, Walmart, Microsoft, Manulife Financial, and RBC have used Contently.
Being able to cater to these big brands means that there must be a large network on their back-end. However, since these brands are already household names, Contently did not have to do much work to improve the brand’s image.
Contently can offer a range of content production services as well, including data visualization, social video, infographics, animated explainers, articles, white papers, podcasts, illustrations, photography, and print magazines.
okwrite is a content marketing solution that can provide a range of services for any size business. okwrite’s services range based on the business’ goal, budget, and product. If a business wanted to seek content marketing for lead generation, they could decide on a tailored plan that would hit that goal.
okwrite offers Content Marketing Managed Services (or CMMS) providing full-service content marketing services. This involves the okwrite team working with the business to develop a marketing strategy and provide content production.
The CMMS package includes deep research and planning, optimization, education, and measurements. It also comes with a dedicated content team, which consists of writers, strategists, editors, and success managers. CMMS works on a fixed monthly budget and provides consistent content delivery.
CMMS can branch out into other business solutions, including AI-powered CMMS and agency partnerships. Each of these three solutions offers brands the option to outsource part of their marketing strategy, depending on their needs.
If a company is looking for an AI-powered solution, then the brand can tap into okwrite’s connection with the MarketMuse platform to scale its content to reach larger audiences. The AI-powered services package comes with everything in the CMMS package and optimization using AI predictions, a discount to the MarketMuse license, and professional MarketMuse Management and strategy alignment.
Lastly, the CMMS package can be modified for agency partnerships. How CMMS is modeled can vary and will depend on the unique partnership relationships. CMMS for agency partnerships will include sales and marketing, the dedicated content team for all of the business’ clients, and a white-label option. This is a great SaaS option for B2B relationships that want to provide content as a value add-on.
All the writers chosen for okwrite reside in an English-speaking country and must have a university degree to work for the company. The two primary writers include a published poet with an English degree, whose work has appeared in Rolling Stone, and a published Ph.D.
Advantages of okwrite
One of the biggest advantages of hiring okwrite is it simplifies the need of having to hire a writing stack. At a fixed monthly cost, your team has access to a content team, which consists of dedicated writers (if more than one is needed), editors, strategists, and success managers. This means that you have a whole team backing your content marketing efforts for an affordable cost.
These services are also scalable. Not all clients will want to tap into the AI-powered content, and therefore shouldn’t be forced to. So clients can choose if the aspects of the CMMS package that they want to use.
Contently vs. okwrite
While both companies offer content marketing solutions, there are major differences between Contently and okwrite. To start, signing on through Contently means that brands will be using their proprietary technology. This differs from okwrite, where AI-powered technology can always be added on and used for strategy purposes and tailored insight, offering a more scaled approach to content marketing.
Contently has a pool of talent that businesses can tap into, including writers who have written for major publications. They also can produce video, which is something that okwrite does not offer. This suggests that Contently focuses on providing content in the broad definition (which might include writing, videos, and photography) compared to written content. However, okwrite can also provide infographics and eBooks with their in-house designer upon request.
Therefore, Contently might be the best place to go for generalized content purposes rather than blogs. In requesting writing services, we’re not sure what the quality is like. Since Contently focuses on a lot of things, including visual content products, and a major part of its product is the technology, then this may suggest that writing quality may fall behind.
When choosing a service for content strategy and blog writing, it’s a safe bet to go with a company that focuses solely on writing and producing high-quality content. With in-house writers and content strategists, brands using okwrite’s CMMS will know that their content is well-produced, edited, and in-line with their brand voice.