It might be more than twenty years since Bill Gates titled his 1996 essay, “Content Is King”, but the words still hold true today. Those three little words have become echoed across the digital marketing community for two-plus decades and have helped shape the marketing strategies for countless businesses.
Back in 1996, Bill Gates was referring to the future of the internet and he mentioned that it would become a marketplace for content. He wasn’t wrong…
Content marketing is one of the most powerful ways for businesses to generate interest, educate and nurture prospects, engage with an audience, and ultimately convert the prospect into a buyer and loyal customer. The success of a website, resource, or any sales and marketing resource really, comes down to the quality of the content.
Chances are if you’re reading this, you know content marketing is important… and your clients need more of it. Great content marketing takes time though. It involves research, writing drafts, revisions, and search engine optimization (SEO) to make sure it ranks well online and is effective.
Unfortunately, depending on the size of the business, the skill sets on your team, and the volume of work you have, offering content marketing services isn’t always feasible. That doesn’t mean you shouldn’t offer content marketing services though.
Working with an agency like okwrite that specializes in content marketing can help lighten the load and also grow your business.
Selling Outsourced Content Marketing Services to Your Clients
If you’ve recognized that content marketing needs to be one of the marketing efforts you offer clients, you have a couple of options for what happens next.
First, you need to figure out exactly what it is you’re offering clients. Do they need a long-term strategy with new content being developed regularly? Or do they need a few resources every now and then on occasion?
Here are a few ways to present outsourcing content marketing to your clients.
Order Content As Needed
If your clients need only a few blogs every now and then, you can pay upon blog request for one-off orders, so you only have to order content pieces as needed.
One way to do this is through our okgrow website. Easily submit content requests for blog posts directly through our okgrow website. You fill out a form and provide:
- The topic
- Interested SEO keywords or long-tail keywords
- Content tone
- Target audience or buyer personas
- Delivery due dates
- Anything else the writers need to know
Then you select from one of seven different blog word-count ranges, and hit submit. From there, a dedicated team, including strategy managers, editors, dedicated content writer(s), and customer specialists, gets to work on your blog post, ensuring timely and quality production.
With this option, it’s easy to price these services for your clients. As an agency serving multiple sites or clients, you just pay a recurring monthly charge of $299 and then get blog posts delivered as needed starting at $95 each. If your clients are already paying you a monthly retainer for consulting services, then you’ll need to adjust for this added cost to offset the use of okgrow service.
From there, charge them per post needed or factor that into the monthly retainer they’re paying you. Either way, using a service like okgrow to order content for your clients as needed makes it easy to expand your services without taking on much extra work. Be sure to consider the blog posts strategy as well so your clients understand what the content will be doing.
Develop a Content Marketing Strategy
Of course, not every client will just need content here and there. In some cases, a business might need an entire strategy developed and executed. That takes a lot of work and not every agency is equipped for that. If that’s the case for your business, an outsourced marketing service like okwrite can help you serve your clients.
An effective content marketing strategy involves planning and understanding. Our team works closely with the client to understand their business, and develop a content strategy to help reach their goals. The entire process involves regular communication to edit and refine content over time.
The typical process for developing content marketing strategies involve planning and commitment, usually involving meetings with your content team, liaising with the marketing manager, and more. To sell a package like this to your clients, you’ll need an expanded marketing budget. Consider putting a retainer program in place so clients can pay through installments for the duration of the contract.
How Your Clients Benefit From an Outsourced Content Strategy
If you’re going to successfully sell outsourced content marketing services to your clients, you’ll need to get them to buy into the process and the outcome. After all, they’ll be working with a new team and content marketing might be a new process for them.
If that’s the case, then propose these three benefits an outsourced content marketing agency can offer your clients.
A Dedicated Team is Focused on Your Content
When your client begins a long-term project with an agency like okwrite, they get a dedicated team focused strictly on content for that client’s brand, goals, and tone. This includes dedicated strategist(s), writers, and editors focused on delivering the highest quality of work that is, most importantly, applicable to that brand and in line with that brand’s larger marketing goals.
Unlike content mills that turn generic and paraphrased content, your dedicated project team will ensure we only deliver original and thoroughly researched blog content.
The team regularly communicates with the client to get feedback and continually improve on the content each round. This results in a more successful content marketing strategy and greater results for the client.
Moreover, outsourcing a content marketing service allows for more integrated marketing automation. Your dedicated team will handle either the content creation, or both the strategy development and creation process! Your clients will appreciate this!
Expert Knowledge of Content Marketing Best Practices
Content marketing and SEO are always changing. Not every agency stays up to date on SEO, especially for an agency that only works with SEO superficially. Content marketing agencies like okwrite though need to stay on top of the latest SEO trends and best practices for our client’s needs.
When your client works with an experienced content marketing agency, you and your clients can rest assured knowing that your team is constantly learning, developing, and enhancing content marketing best practices to continually provide high-ranking content, content that is competitive, and content that generates more web traffic.
Better for Your Bottom Line
It can cost a lot of money to design and implement a content marketing strategy with in-house staff. For instance, a three-month project might require thirty-plus blog posts, in addition to developing the strategy and implementing the process. That’s a lot of time spent researching, planning, writing, and editing—especially if your team has other responsibilities too.
By hiring an outsourced content marketing team, your clients can remain focused on their day-to-day and let our expert team handle the content marketing production. When it comes to larger projects, companies can save significant costs by finding an agency that focuses strictly on content development and strategy.
Finding a Trusted Content Marketing Company
At okwrite, we’re always on the lookout for new agencies to partner with. If you’re looking to start offering your clients ongoing content marketing managed services, we’d love to help you serve them. Depending on the size of your project and details, we can offer different packages to meet your needs.
If you need content creation handled and delivered on an at-need basis, our okgrow services are an affordable way to get high-quality content written when you need it. This service is an excellent solution for agencies that have changing content needs but don’t need to have a full-time writer in house.