If you are looking for opportunities to present your business or have hopes of attending a content marketing conference to gain all of the insider tips and networking opportunities you can handle, it can be hard to know where to start.
The world is full of marketing conferences but how do you know which one will provide the experience you are after?
To help you get started, we’ve put together a list of some of our favorite content marketing conferences in 2020.
Why you should attend a content marketing conference
When choosing a conference to attend you will want to ensure that you are signing up for one that will feature great keynote speakers, amazing content, and leave you with an excellent set of takeaways.
Content marketers are hired to create and produce content that will promote specific brands and engage with the target audience and buyer persona related to these brands. This means having a range of skills and a fully stocked tool kit.
Your natural skill set may be different from the person sitting next to you at the conference and the opportunity to network will help you grow.
It is important to make real-life connections and build real, offline, relationships with people in your field.
Listening to and meeting the best minds in the content marketing industry will fill you with new ideas and skills that you can take back to your current and prospective clients, improving your offering and expanding your business in the process.
The 5 best content marketing conferences of 2020 are:
Any one of these 5 content marketing conferences will provide you with a world of experience you can bring back to your day to day operations.
These are our favorites and it isn’t hard to see why!
Take a look:
#1 Social Media Marketing World
Where and when: San Diego, California from March 1-3, 2020.
The cost: $297 – $1,697
Why should you attend this conference:
- Hosted by an online social media publication, Social Media Examiner, this is the perfect conference for content writers, bloggers, vloggers and anyone with a career in social media management
- With over 100 speakers, from social media experts to analytics professionals to other marketing industry leaders, you will be exposed to amazing conversation sessions and workshops that will help you bring success to your brand
- You can take advantage of the Networking Plaza, where you can make lasting relationships with other attendees from the industry
#2 The Gathering
Where and when: Banff, Alberta from February 19-21, 2020
The cost: $1699 – $3599
Why you should attend this conference:
- With a locale of Banff, Alberta in the heart of the Rocky Mountains, you will be surrounded by beauty with live music performances, parties at night, and discounted (or included, depending on ticket level) accommodations in the Fairmont Banff Springs Hotel
- Rated by Forbes as the ‘must-attend’ conference of 2020
- 1500 ‘disruptors’ get together to learn from and give awards to the leaders of some of the most current and happening brands from around the world
- From the Vegas Golden Knights and the LA Lakers, Tim Hortons and Under Armour, Spotify to ESPN, and many more, you will be able to tap into the minds of over 50 honorees and speakers and network with many attendees who are looking to tweak their own marketing strategy
- This conference is especially geared to brand loyalty, and honors brands that are marketing leaders with proven customer loyalty so attendees can be sure that they are getting the best of the best
Link: https://cultgathering.com/
#3 Content Marketing Conference
Where and when: Boston, Massachusetts from April 21-23, 2020
The cost: $849 – $1399
Why you should attend this conference:
- The conference promises that you will be able to learn how to use ‘mystery, humor, intimacy and authenticity’ to give your brand humanity and use marketing technology to increase your brand performance
- The speakers range from comedy keynotes to a best-selling author to marketing industry leaders and media influencers
- For content marketing, this conference is go-to for networking opportunities and marketing professionals
Link: https://www.contentmarketingconference.com/
#4 LeadsCon Las Vegas
Where and when: Las Vegas, NV from March 30 – April 1
The cost: $1075+ (depending on the ticket)
Why you should attend this conference:
- Hosted by Access Intelligence, this conference is sure to please with its keynotes, including leaders from Google, Microsoft Advertising, Thumbtack, State Farm and more
- This conference is focused on lead generation and performance marketing, and you will have the opportunity to experience networking with other attendees, break out sessions where you can discuss your marketing strategy and have hands-on training
- This is the perfect conference for social media marketers, content marketers, and anyone in advertising or the lead industry
Link: https://www.leadscon.com/leadsconlv-2020/
#5 C3 Conference
Where and when: New York, NY from May 11-13, 2020
The cost: $799+
Why you should attend this conference:
- If you are looking for marketing insights, digital marketers, those who work in SEO or content, or if you are a social media influencer that is looking to connect with your audience
- Speakers have included leaders from Conde Nast, gsk, Microsoft, Google, Slack, and Salesforce
- You will experience the humanizing of your audience through workshops, networking and presentations that will leave you inspired to make a difference with your marketing but also your life
Link: https://c3.conductor.com/
This list gives you a good starting point for finding the right content marketing conference for you.
Remember, the key to getting value from a conference is finding the one that best suits your interests and specific industry niche. Conduct thorough research before attending a conference to make sure you are getting exposure and access to the right mix of industry leaders, experts, influencers, thought leaders, and content creators.
Conferences should be seen as an investment in your business and should allow you to find new professional contacts and hone your personal skillset.
