What’s More Effective, Social Media Marketing or Email Marketing?

Content Marketing Strategy 4
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Cory became a warrior with words after being denied by the Teenage Mutant Ninja Turtles. He believes in keeping it real in the digital age by creating content with a human touch.

4 Comments
  1. Thanks for this. For email collecting what are your feelings on the very popular email collector popups every website is using these days?
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    1. Thanks for your question, John!

      Pop-up subscription forms capture new site visitors organically, but only if they are executed properly. The best strategy starts by pairing timing of the form with an attractive benefit and/or offer.

      That means being less obtrusive and giving people a chance to digest some of your content first. They don’t know if you can help them yet – if your form is in their face too soon, you risk it being closed without gaining a subscriber. Likewise, a form that is already open in the sidebar or footer might be closed prematurely.

      On the other hand, setting it to pop-up when a visitor navigates to another page or exits your site is less presumptuous. In my experience, the subtle sell has shown positive results.

      That said, if you want to grow your list quickly, a dedicated landing page combined with a lead magnet has proven to be more effective.

      I hope this helps, but if you have any other questions, don’t be shy in reaching out!

      Thanks again.
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  2. Thanks for this information. But I think what most small businesses find difficult is the cost of digital marketing. Please what in your opinion is the best way to start especially in terms cost between Social Media Marketing vs Email Marketing?
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    1. Thanks for your question, Jerry, it’s a great one!

      There’s a lot to consider, for sure, but I suggest starting with your digital marketing goals and their relating KPI’s.

      If your objective is to build a community and you’re using engagement as a metric, social media earns some of the budget. Conveniently, the platforms are free, and their advertising costs are relatively low considering the potential reach.

      If the goal is generating revenue by nurturing leads and driving up conversion rates, email marketing deserves the attention. It topples social from a selling perspective with the ROI paying dividends rather quickly. That said, you need to invest in marketing software such as CRM technology to maximize your results.

      Allocating your digital marketing budget is a topic worth exploring further - perhaps a future post with a deeper look?

      In the meantime, I hope this gets you started, and if you have any other thoughts, don’t hesitate to reach out!

      Thanks again your comment.
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