How To: B2C Content Marketing

Camille has been writing since the age of 12 and is currently finishing her Ph.D. In her free time, Camille likes to learn about tech and point out errors in other people's work. If you see a typo, feel free to let her know.

  1. I recently found out consumers are becomingly increasingly sophisticated so they may reject a content marketing piece that is too self-promotional. However, if they recognize the content as a worthwhile standalone media product, they would be willing to share and promote it. But do big companies really need content marketing?
    1. Hi Sarah, They sure do! Content isn't going anywhere any time soon. Providing free/educational content for your audience is a big part of doing business today - for brands of all sizes. -Jesse
  2. Love the content. My husband and I run a diving center in Cyprus. We want to offer something more than diving to our existing customers. Anyone have any ideas? It can't be coffee.

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