Whether you’re new to the industry or haven’t used content marketing before, understanding what this means can be tricky. Content refers to any type of material online such as images, infographics, text, blogs, web copy, landing pages, email marketing, eBooks, white papers, social media marketing, case studies, videos, and more.

When WE talk about content, we refer to written content, text, blogs, landing page copy, eBooks, white papers, and case studies, but we also support infographics and videos to some degree!