Content is a key part of any digital marketing strategy. The messaging and information you share can benefit your business in so many ways. From ranking better organically in Google SERPs to educating customers through thought leadership, content marketing can be very impactful.
The thing is— content creation that hits all the right markers takes time. And time is a commodity that a lot of businesses can’t spare. Between researching, writing, editing, and optimizing, a simple blog post can eat up hours of your day.
By outsourcing your marketing efforts to a content production team, B2B marketers can reap these benefits without having to sacrifice time or effort.
For many businesses, outsourcing blog writing to a content marketing agency can help them scale. Working with an experienced team who understands the world of content marketing can help you expand your audience and hit your marketing goals.
Professional agencies understand what works and what doesn’t. They can use this knowledge and experience to help tailor a strategy that’s unique to your business and goals.
Read on to learn why you should be outsourcing your content writing and how to do it:
5 Benefits of Outsourcing Your Content Writing
If you’re still not convinced of the benefits of outsourcing content creation, consider these five points
Critical Time (and Therefore Cost) Savings
Creating quality content takes time. Long before a piece of content is written, you need to spend time researching and crafting the messaging. Then comes the actual writing. Once that is complete, you’ll need to edit and optimize the content to rank well on search engines.
A lot of time can be put into writing a single blog post. By outsourcing your content writing needs, you can save all this time to focus on other parts of your business that need attention.
Consistent Content Quality
Consistent content is an important part of any effective marketing strategy. Content can be used to educate, engage, and inspire customers. Regardless of what stage of the buyer’s cycle your customers are in, you need content to help nurture them and close the deal. Working with a content writing agency can help you have consistent content to help attract and nurture customers.
It’s Far More Affordable Than Failed Attempts In-house
Every business needs content, but every company doesn’t need a full-time content writer. By working with a content writing agency, you can pay for content as you need it.
Rather than paying to have a writer on staff, or perhaps paying an experienced staff member to write, you can save these costs and reinvest that into other parts of your business.
For a fraction of the price, a professional agency can develop content to meet your unique marketing goals.
Leverage Industry Expertise, Best Practices, and Experience
The world of content marketing and search engine optimization (SEO) is always changing. Google and other search engines constantly change their algorithms to improve user experience.
To stay ahead of these changes and keep your web page ranking high, your business (and therefore its blog) needs to stay updated with current SEO and blogging best practices.
By hiring a content writing service, you get to rely on their expertise instead of doing the heavy lifting yourself. Besides just understanding the latest SEO trends, an agency can offer a proven formula to create content that ranks highly in the SERPs, grows leads organically, or improves thought leadership qualities (or whatever your marketing goals are).
Grow Leads Organically and Maximize Brand Recognition
Arguably one of the biggest benefits of outsourcing your content writing is the potential results. If you want to get aggressive with your content marketing strategy, an agency helps you maximize your reach exponentially.
If you need a large volume of content created, an agency is the way to go. They can expedite the blog production process in a way that would be tedious for a business. Improve this process and get that content written faster.
Not only will you save time, but you’ll also be able to grow organically and quicker than tackling it by yourself.
How to Outsource Your Content Marketing
Convinced that you need to outsource a blog writing service but not sure where to start? Here are the steps to take to find a good writer and a solid content team for your marketing efforts:
Assess Your Needs and Budget
Before you start looking for a company to outsource your content writing to, identify what you need. Start by assessing how much content you think you need and how much you can afford to spend.
Once you have this sorted out, you can map out your content strategy and begin building a plan for what you need and when.
Identify Content Priorities
Once you have a budget established and a list of content to create, it’s time to refine your strategy. To do this, you need to separate your content into needs and wants.
- Where is it in your buyer’s journey that needs the most help?
- Do you need more articles to capture attention and introduce people to your brand?
- Or do you need more content to help nurture and close existing leads?
Depending on your needs, that could mean working with a content writing team to manage your content marketing strategy.
On the other hand, you may only need a few pieces of content. If that’s the case, you may only need to hire a content writer for specific, strategic pieces.
Source the Writer
So now you’ve started to think about your content needs and have started building a plan; who is going to write it?
It’s ‘easy’ to hire any freelance content writer to produce your work. The problem with these options, though, is the quality and strategy behind the content they produce could be subpar.
Content mills are notorious for charging per-word rates. Often this doesn’t include amenities like keyword research, optimization, and editing, to name a few. When it comes to the quality of the article, that also may be fairly general. They put content out as quickly as it comes in. The problem with this model is the work is often poorly researched and very general or unoriginal.
Freelancers are another option. But depending on the size of your project, they may lack time to complete everything promptly, especially if they’re trying to manage the strategy, content writing, editing, and optimizing all on their own. Another thing to consider is perspective. With a freelancer, you get one perspective. WIth a content agency, you have a team working to support your goals.
This is why you need to find an agency you can trust.
Finding a Trustworthy Agency
To find an agency you can trust, you’ll need to evaluate them on a few things.
First, do they have a proven strategy? The agency should be able to explain its process and show past results.
The next thing to consider is the cost and what they offer. With our pay-per-blog services, we provide broad word counts rates instead of by the word. Our services also include content optimization, links included, professional editing, and strategy review.
The last thing is availability. You want to work with an agency that can hit your deadlines and has the resources in place to help you and get started right away.
Consider a Content Marketing Strategy
If you’ve come up with a goal and budget but you don’t know the right direction, you may need a strategy.
Managed content marketing services by an agency puts a knowledgeable team on your project. You have multiple content marketing writers and strategists contributing and sharing ideas to help you get the greatest results. With a team-first approach, you can get larger projects completed to a higher quality than a content mill and faster than a freelancer.
Develop Your Content Marketing Strategy
Once you’ve found a content writing agency you like, work with them to build a plan.
When clients purchase okwrite’s content marketing managed services, our team works with them to develop a comprehensive strategy. You get a team of dedicated writers, editors, and strategists to build a complete content marketing strategy that aligns with your unique goals.
The agency you choose to work with should be able to develop a strategy that’s unique to you. You don’t want to be just another client that gets the same old recycled strategy. Every business is different, and their content marketing strategies should be too.
If the agency you want to work with doesn’t want to work with you but instead fulfill your content, that should be a red flag for you.
Save Time By Outsourcing Your Content Writing
Outsourcing your content writing can be a great way to help your business reach more customers. Besides just benefiting from professionally written content that will help attract more website traffic, it frees up time to focus on other aspects of your business.
You can feel comfortable knowing that a dedicated team works behind the scenes to help push you closer to achieving your business goals.
To learn more about our content marketing services with okwrite, contact our team today to get started!
