Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging?
You may be convinced to start a blog, but the trouble comes with starting it and then maintaining it with consistency.
Blogging consistently translates into more leads, more market visibility, and a greater potential at boosting revenue. If you are not consistent with your blogging strategy, your blog may fall to the wayside and sit untouched.
7 Strategies Anyone Can Use for Consistent Blogging
If you know how important it is to blog but just can’t seem to get around to it, we’re here to help. Here are 7 blogging tips for consistent blogging:
1. Prioritize and Set Blogging Goals, like More Organic Traffic
If you want to blog consistently, it takes setting a goal to start blogging and following through on that goal. While this might sound like a lofty ambition, try to keep it simple. Your goal for blogging should include a topic of relevancy, a strategic keyword you want to rank for, and an established blogging frequency.
Set up these goals and then map out your to-do list. If your goal is for organic traffic, then you’ll have to perform keyword research, optimize your technical SEO, and more. You don’t want to write a blog post that won’t be properly indexed by Google! Make sure to take the time to map your goals and the anatomy of what blogging success looks like within your strategy.
2. Map Out a Consistent Blogging Schedule For Next 6 Months
Having a calendar in front of you with publishing dates is enough to keep you motivated. Even if you’re not sure about the details, coming up with a content calendar well in advance may keep you blogging consistently.
Sometimes just posting content regularly is all it takes to start a successful blog!
This means that you’ll have to come up with your content strategy early. Note that you don’t always have to write original content every time. Choose one important blog topic to act as your cornerstone content. Use this “ultimate guide” but split it up into multiple blogs to create a content cluster or hub and spoke blog cluster to keep the motivation high. Remember that optimizing existing content is a great tool for SEO.
3. Schedule Your Content In Advance
One great tip is content scheduling. Scheduling your content in advance is a great way to stay blogging consistently. This requires some planning and dedication to early posting, but when you schedule it, you don’t have to worry about posting on days when it gets busy. It also gives you a nudge to keep writing!
Content management services like WordPress allow for delayed or scheduled posting, so take advantage of this!
4. Focus on Content Promotion and Funnel Blog Posts to Social Media Channels
Social media marketing is a great tool for content marketers when it comes to brand awareness and customer acquisition strategies. Social shares also add to social proof (a key psychological theory effectively used in content marketing)!
Regularly funnel your blog posts to your social media channels using Edgar, a powerful schduling and social media posting tool that can connect to most blogging platform RSS feeds. This integration can motivate you and make consistent blogging seem easier.
5. Pick Smaller Marketing Tasks to Feel Productive and Accomplished
With any type of task or commitment, the hardest part may seem to be “grand” ness associated with the task. You may be bogging yourself down by thinking that you have to post more, longer articles, with bigger statements.
Well, first of all, keep it simple. Start with keyword research or coming up with great content ideas first. Then, focus on the smaller tasks of these big projects to keep you motivated. For example, you might spend one day setting up your blog post with headers and research and then come back to optimize the blog for search engine optimization (SEO) another day.
You don’t have to reinvent the wheel, so remember to go easy on yourself when coming up with the content itself and working through the process.
6. Develop A Writing Habit
If you aren’t used to writing a blog post, then the first thing you’ll want to do is let yourself get into a routine. Blogging can be easy if you’re practiced, so come up with a writing habit. Start by writing a few lines a day so that you are thinking about writing more and more.
Try to aim for a target word count a day. This can be as simple as writing in an online diary. When setting your blogging goals, also aim for a target word count, but be reasonable. You don’t want to overdo it with worthless content. Make sure you are always producing quality content and original content when writing.
7. Hire Help
Some business owners love writing their own blog content. And we love to see it. In fact, some of the most effective blogs are those where the business owner is more involved as they can better direct the blog’s goals.
If you’re just getting started and you don’t mind writing, we recommend writing a few blogs to get it under your belt. But, of course, if it takes you two months to write one blog, then we recommend using your “phone a friend” lifeline!
Outsourcing your blogging and content marketing strategies is as simple as outsourcing for anything else, really. There are companies, like us, who are trained in blog-writing for SEO and for content strategies and we do this effectively day-in and day-out.
Consider hiring an agency like okwrite for content creation and content marketing managed services to keep your blog consistent.
